Phase 5 · Launch Campaign · Awareness Becomes Traction
Webinar & Virtual Event Strategy
A webinar is not a Zoom call with a slide deck. Done well, it is a live demonstration of your expertise to an audience that raised its hand to learn from you.
Webinar and virtual event strategy is the design and execution of owned online events that build audience, demonstrate expertise, and generate pipeline — through the right topic, the right format, the right speakers, and the right follow-up that converts attendees into commercial conversations. We design the programme, manage the production, and build the post-event workflow that makes every virtual event a commercial asset.
The Pain We Solve
You may recognise yourself in one of these.
Three audience scenarios · because the same service produces a different transformation depending on where you are in the business journey.
Scenario 1
The business that has run webinars but not generated pipeline from them
Webinars are being run. Attendees sign up and join. And then nothing commercial happens because there is no follow-up workflow, no conversion mechanism, and no connection between the content and the buyer's journey.
Scenario 2
The SME that wants to build an audience and demonstrate expertise but has no content platform
You have knowledge worth sharing but no established channel for sharing it at scale. A webinar programme is the fastest way to build a direct audience — the people who register for your event are self-identifying as interested in what you do.
Scenario 3
The business competing with larger brands that have bigger event budgets
You cannot match a competitor's physical event presence. But a well-designed virtual event can reach a larger, more targeted audience at a fraction of the cost — and the playing field between you and the better-funded competitor flattens significantly.
The Impact It Creates
The Moment You Will Feel the Difference.
Owned audience built from the buyers most interested in what you do
Expertise demonstrated live to a captive audience who chose to attend
Pipeline generated through post-event follow-up workflows
Brand authority built as a trusted source of knowledge in the category
What You Receive
The Specific Deliverables.
Tangible outputs · documented, dated, and yours to keep.
- Webinar programme strategy — topics, cadence, and speaker plan
- Registration page and promotion campaign design
- Content design — presentation structure, speaker briefing, and audience engagement
- Production management — platform, rehearsal, and live delivery
- Post-event follow-up sequence and lead nurture design
- Performance measurement — registrations, attendance, engagement, and pipeline
The Outcome
Where You Will Be on the Other Side.
Each webinar builds a larger, warmer audience — with attendees who have spent an hour learning from the business and are significantly more likely to convert to pipeline than any cold outreach could produce.
Primary Focus
Designing and executing a webinar and virtual event programme that builds audience, demonstrates expertise, and generates qualified commercial pipeline.
KPI Measurement
- Webinar registration and attendance rate
- Audience growth across programme
- Engagement score during events
- Post-event pipeline generated
- Webinar-to-meeting conversion rate
Investment & ROI
Pricing Engineered Around the Value You Create.
Every engagement is sized against the value we believe we can create with you · the fee is always a fraction of the outcome. Four tiers · so the investment matches your stage of business.
Tier 1
Foundations
£5,000 – £15,000
Right for
Pre-startup, startup, and micro-business founders ready to build on evidence rather than instinct.
Typical Value Created
£100K – £500K in qualified pipeline and launch traction
Engagement
4 – 8 weeks
Target Return
5 – 10× ROI
within 12 – 18 months
Tier 2
Acceleration
£15,000 – £50,000
Right for
Growing SMEs and established small businesses ready to scale a working model into the next revenue band.
Typical Value Created
£500K – £5M in revenue impact from coordinated launch and demand generation
Engagement
8 – 16 weeks
Target Return
5 – 10× ROI
within 12 – 18 months
Tier 3
Transformation
£50,000 – £250,000
Right for
Medium enterprises and scale-stage businesses ready to commit to a multi-quarter, organisation-wide shift.
Typical Value Created
£2M – £25M in launch economics and multi-channel revenue acceleration
Engagement
3 – 9 months
Target Return
5 – 10× ROI
within 12 – 18 months
Tier 4
Enterprise
£250,000 – £2M+
Right for
Large enterprises, global operators, and complex organisations ready for a multi-year strategic partnership.
Typical Value Created
£10M+ in launch-driven revenue, market-share capture, and brand momentum
Engagement
12 months and onward
Target Return
5 – 10× ROI
within 12 – 18 months
Why We Price This Way
Every engagement is sized around the value we believe we can create with you. The fee is always a fraction of the outcome · typically 10 – 20% of the expected first-year return.
This is how we make sure pricing aligns with results. The conversation is never “what does this cost?” · it is always “what is this worth to your business?” We answer that together in the first call, transparently, and decide the right tier from there.
If we cannot articulate a credible 5–10× return for your specific situation, we will tell you in the first call. That honesty is part of why our clients trust us with the work that matters most.
Why This Conversation Matters
“A buyer who attended your webinar already knows what you know, has heard how you think, and has decided you are worth their time. That is the warmest possible starting point for a commercial conversation.”
A 90-minute structured strategy session · produces a usable roadmap whether you engage further or not.
More in Phase 5