Phase 5 · Launch Campaign · Awareness Becomes Traction
Digital Advertising & Retargeting
The buyer who visited your website and left without converting did not forget about you. They just needed a reason to come back. Retargeting is that reason.
Digital advertising and retargeting is the strategy of using paid digital channels to reach cold audiences and re-engage warm ones — keeping the brand visible to prospects who have already demonstrated interest but not yet converted. We design the audience strategy, the creative approach, the channel mix, and the retargeting architecture that keeps the business in front of the right people throughout their decision-making journey.
The Pain We Solve
You may recognise yourself in one of these.
Three audience scenarios · because the same service produces a different transformation depending on where you are in the business journey.
Scenario 1
The business spending on digital advertising with no retargeting strategy
Prospects visit the website, engage with content, and then leave. Without retargeting, the business pays to acquire their attention once and then watches them drift toward competitors who are following them around the web with relevant messages.
Scenario 2
The SME whose digital advertising is running to a broad audience without qualification
The ad budget is being spent reaching people who will never buy — because the targeting is based on demographic proxies rather than behavioural signals. Every irrelevant impression is money that could have reached the right person.
Scenario 3
The business where the pipeline goes cold between first touch and follow-up
Prospects enter the funnel but the outreach cadence is not supported by any digital visibility. Between the first contact and the follow-up call, the brand has gone silent — and competitors have filled the gap.
The Impact It Creates
The Moment You Will Feel the Difference.
Brand stays visible to warm prospects throughout the decision-making period
Retargeting converts prospects who expressed interest but did not act on first visit
Digital advertising precisely targeted to the audience most likely to convert
Pipeline velocity increased through consistent digital touchpoints between personal interactions
What You Receive
The Specific Deliverables.
Tangible outputs · documented, dated, and yours to keep.
- Audience strategy — cold targeting and retargeting audience design
- Channel selection — Google, LinkedIn, Meta, and programmatic prioritisation
- Creative brief and ad copy for each audience stage
- Retargeting pixel and tracking setup
- Campaign structure and budget allocation model
- Performance reporting and optimisation cadence
The Outcome
Where You Will Be on the Other Side.
Warm prospects are followed with relevant, compelling messages that keep the business top of mind throughout the buying cycle — converting interest that would otherwise leak into awareness that compounds toward a conversion.
Primary Focus
Designing digital advertising and retargeting campaigns that keep the brand visible to warm prospects throughout their decision-making journey.
KPI Measurement
- Retargeting conversion rate vs first-touch conversion
- Cost per retargeted conversion
- Ad frequency and reach in target audience
- Pipeline acceleration from retargeting touchpoints
- Return on ad spend by channel and audience
Investment & ROI
Pricing Engineered Around the Value You Create.
Every engagement is sized against the value we believe we can create with you · the fee is always a fraction of the outcome. Four tiers · so the investment matches your stage of business.
Tier 1
Foundations
£5,000 – £15,000
Right for
Pre-startup, startup, and micro-business founders ready to build on evidence rather than instinct.
Typical Value Created
£100K – £500K in qualified pipeline and launch traction
Engagement
4 – 8 weeks
Target Return
5 – 10× ROI
within 12 – 18 months
Tier 2
Acceleration
£15,000 – £50,000
Right for
Growing SMEs and established small businesses ready to scale a working model into the next revenue band.
Typical Value Created
£500K – £5M in revenue impact from coordinated launch and demand generation
Engagement
8 – 16 weeks
Target Return
5 – 10× ROI
within 12 – 18 months
Tier 3
Transformation
£50,000 – £250,000
Right for
Medium enterprises and scale-stage businesses ready to commit to a multi-quarter, organisation-wide shift.
Typical Value Created
£2M – £25M in launch economics and multi-channel revenue acceleration
Engagement
3 – 9 months
Target Return
5 – 10× ROI
within 12 – 18 months
Tier 4
Enterprise
£250,000 – £2M+
Right for
Large enterprises, global operators, and complex organisations ready for a multi-year strategic partnership.
Typical Value Created
£10M+ in launch-driven revenue, market-share capture, and brand momentum
Engagement
12 months and onward
Target Return
5 – 10× ROI
within 12 – 18 months
Why We Price This Way
Every engagement is sized around the value we believe we can create with you. The fee is always a fraction of the outcome · typically 10 – 20% of the expected first-year return.
This is how we make sure pricing aligns with results. The conversation is never “what does this cost?” · it is always “what is this worth to your business?” We answer that together in the first call, transparently, and decide the right tier from there.
If we cannot articulate a credible 5–10× return for your specific situation, we will tell you in the first call. That honesty is part of why our clients trust us with the work that matters most.
Why This Conversation Matters
“Most buyers need multiple touchpoints before they act. Digital advertising and retargeting is the infrastructure that makes sure those touchpoints happen — with the right message to the right person at exactly the right moment.”
A 90-minute structured strategy session · produces a usable roadmap whether you engage further or not.
More in Phase 5