Phase 5 · Launch Campaign · Awareness Becomes Traction
Marketing Technology (MarTech) Stack
Your marketing technology should make your team faster and your data cleaner. If it is doing neither, the stack is working against you.
MarTech stack design is the discipline of selecting, integrating, and optimising the technology infrastructure that powers your marketing — CRM, automation, analytics, advertising, SEO, and content tools — into a connected system where data flows cleanly and decisions are made with full visibility. We audit your current stack, identify the gaps and redundancies, and design the architecture that scales with your growth.
The Pain We Solve
You may recognise yourself in one of these.
Three audience scenarios · because the same service produces a different transformation depending on where you are in the business journey.
Scenario 1
The marketing team working across disconnected tools with no single source of truth
Data lives in five different platforms, none of them talk to each other, and every monthly report requires manual assembly from multiple exports. The team is spending more time managing tools than marketing.
Scenario 2
The SME that has inherited a stack from a previous era of the business
The tools were chosen for the business you were three years ago. The current stack does not support the marketing you need to do today — but no one has the mandate or the framework to redesign it.
Scenario 3
The enterprise paying for capabilities it does not use
You are paying six-figure licensing costs for enterprise platforms that the team has never fully implemented. The gap between what the tools can do and what the team actually uses is costing you in both money and capability.
The Impact It Creates
The Moment You Will Feel the Difference.
Marketing data that flows cleanly into a single dashboard
Automation that removes manual, low-value work from the marketing team
Attribution clarity that connects every marketing activity to commercial outcomes
Technology investment right-sized to the business — not to a sales pitch
What You Receive
The Specific Deliverables.
Tangible outputs · documented, dated, and yours to keep.
- Current stack audit — what is being used, what is redundant, what is missing
- Ideal stack architecture for your size, strategy, and budget
- Integration map — how tools connect and where data flows
- Implementation roadmap with vendor recommendations
- Team training and adoption plan
- Ongoing stack governance framework
The Outcome
Where You Will Be on the Other Side.
Your marketing team operates from a connected, efficient technology infrastructure where data is clean, attribution is clear, and automation is handling the tasks that should not require human attention. The stack accelerates growth rather than creating friction.
Primary Focus
Designing and optimising the marketing technology infrastructure that makes every channel faster, smarter, and more measurable.
KPI Measurement
- Marketing team time saved through automation
- Data quality score across systems
- Attribution coverage across customer journey
- Technology cost per marketing outcome
- Tool adoption rate
Investment & ROI
Pricing Engineered Around the Value You Create.
Every engagement is sized against the value we believe we can create with you · the fee is always a fraction of the outcome. Four tiers · so the investment matches your stage of business.
Tier 1
Foundations
£5,000 – £15,000
Right for
Pre-startup, startup, and micro-business founders ready to build on evidence rather than instinct.
Typical Value Created
£100K – £500K in qualified pipeline and launch traction
Engagement
4 – 8 weeks
Target Return
5 – 10× ROI
within 12 – 18 months
Tier 2
Acceleration
£15,000 – £50,000
Right for
Growing SMEs and established small businesses ready to scale a working model into the next revenue band.
Typical Value Created
£500K – £5M in revenue impact from coordinated launch and demand generation
Engagement
8 – 16 weeks
Target Return
5 – 10× ROI
within 12 – 18 months
Tier 3
Transformation
£50,000 – £250,000
Right for
Medium enterprises and scale-stage businesses ready to commit to a multi-quarter, organisation-wide shift.
Typical Value Created
£2M – £25M in launch economics and multi-channel revenue acceleration
Engagement
3 – 9 months
Target Return
5 – 10× ROI
within 12 – 18 months
Tier 4
Enterprise
£250,000 – £2M+
Right for
Large enterprises, global operators, and complex organisations ready for a multi-year strategic partnership.
Typical Value Created
£10M+ in launch-driven revenue, market-share capture, and brand momentum
Engagement
12 months and onward
Target Return
5 – 10× ROI
within 12 – 18 months
Why We Price This Way
Every engagement is sized around the value we believe we can create with you. The fee is always a fraction of the outcome · typically 10 – 20% of the expected first-year return.
This is how we make sure pricing aligns with results. The conversation is never “what does this cost?” · it is always “what is this worth to your business?” We answer that together in the first call, transparently, and decide the right tier from there.
If we cannot articulate a credible 5–10× return for your specific situation, we will tell you in the first call. That honesty is part of why our clients trust us with the work that matters most.
Why This Conversation Matters
“The right MarTech stack is invisible to the buyer and invaluable to the team. We design the architecture that makes your marketing move faster, cost less, and prove more.”
A 90-minute structured strategy session · produces a usable roadmap whether you engage further or not.
More in Phase 5