Initial 1-Day Strategy Session™
One day to step out of the business, challenge the assumptions and decide what needs to happen next.
Sometimes the business does not need another meeting. It needs a day where the right people stop, look at the business properly and make the decisions that day-to-day activity keeps pushing aside.
An intensive working session designed for founders, CEOs, directors and leadership teams who need greater clarity before committing to a wider programme.
This is not a motivational workshop. It is a commercially focused strategy day built around your business, your numbers, your opportunities and the decisions you need to make.
1
Business
1
Day
6
Right questions
→
Clearer decisions
When to use it
The right day at the right moment.
Launching something new
You want to make sure the first move is the right move.
Experiencing slowing growth
The engine is turning · the numbers aren't following.
Trying to increase revenue
Ambition is clear · the path to it isn't.
Preparing to scale
The next 12 months will define whether the business grows or breaks.
Facing cash or commercial pressure
You need clearer decisions, quickly.
Entering a new market
One serious day of thinking before serious money is spent.
Reviewing an underperforming product or division
Something isn't earning its place · you need to know what to do about it.
Considering a major investment
Before the cheque is written, you want the strategy tested.
Rebuilding after a difficult period
You need a clean starting point and a defensible plan forward.
Preparing the next annual strategy
Turn the strategy conversation into strategy decisions.
Unsure what the business should prioritise next
The list is long · the priorities aren't obvious · they need to be.
Relevant at every stage
What we explore
Six commercial questions.
Structured so nothing important is missed — and the decisions you leave with are the ones you actually need to make.
01.
Where are you now?
We understand the business model, customers, products, services, revenue, margins, pipeline, people, systems, market position and current performance.
02.
Where are you trying to go?
We define the 12-month ambition, commercial objectives, growth targets, strategic priorities and longer-term direction.
03.
What have you already done?
We review previous strategies, campaigns, sales activity, marketing, partnerships, people, technology, investment, external suppliers, projects and initiatives.
04.
What is actually working?
We identify what should be protected, improved, repeated and scaled.
05.
What is not working?
We identify commercial leakage, bottlenecks, poor conversion, wasted resources, slow execution, capability gaps, misaligned priorities and unproductive activity.
06.
What should happen next?
We agree the strategic direction. Not 50 priorities. The few things capable of creating the greatest commercial difference.
The day
Structured. Highly interactive. Decision-led.
☀️ Morning
- 1Business Discovery
- 2Current-State Assessment
- 3Objectives & Ambition
- 4Historical Performance Review
- 5What Works / What Doesn't
🌇 Afternoon
- 1Opportunity Identification
- 2Strategic Options
- 3Priority Decisions
- 4Commercial Gap Analysis
- 5Recommended Approach
- 6Next-Step Roadmap
The objective isn’t for us to present at the business for eight hours. The objective is to:
The reframe
The value is not in the day.
It is in what the business does differently after the day.
A Strategy Session should not be valued by asking:
“How much does one day cost?”
The better question is:
What could the right strategic decisions be worth to your business?
A Pre-Startup making its first major decisions has very different requirements from a £50 million organisation deciding where its next phase of growth will come from. Which is why not every business should automatically receive the same session, the same level of analysis or the same commercial proposal.
The tangible outcome
You walk away with the Initial Strategy Outcome Paper™.
Not a presentation deck to file away. A working document that captures the day’s decisions and points to what happens next.
Every item is captured where relevant to your stage · so a Pre-Startup Outcome Paper looks different from a £50m Outcome Paper. Same discipline. Different depth.
Your business stage matters
Seven stages · seven distinct kinds of value.
The right session for a Pre-Startup is not the right session for a Legacy business. Below is where the value tends to sit — and the outcomes typically worth pursuing — at each stage.
Pre-Startup
The value may be in validating the idea before significant time and capital are committed.
Potential outcomes
Startup
The value may be in establishing the right commercial foundations and identifying the fastest credible route to revenue.
Potential outcomes
Micro Business
The value may be in moving beyond founder dependency and creating a more predictable growth engine.
Potential outcomes
Small Business
The value may be in identifying what needs to change to move from established business to scalable organisation.
Potential outcomes
Medium Business
The value may come from improving performance across multiple products, markets, teams or business units.
Potential outcomes
Large Business
The strategic question may involve millions of pounds of revenue, investment or opportunity.
Potential outcomes
Legacy Business
The value may extend beyond immediate revenue growth into succession, long-term enterprise value and what the organisation leaves behind.
Potential outcomes
One day
One day. Different businesses. Different value.
The same discipline · rescaled to what genuinely matters at your stage.
- 1
Pre-Startup
Validate before you invest.
- 2
Startup
Find the route to revenue.
- 3
Micro
Build repeatable growth.
- 4
Small
Create scalable momentum.
- 5
Medium
Accelerate commercial performance.
- 6
Large
Unlock significant enterprise value.
- 7
Legacy
Protect, transform and build what comes next.
The value of the outcome
We don’t price the hours.
We scope the strategic challenge.
We do not believe a Pre-Startup should automatically make the same investment as a large organisation. And we do not believe a large organisation making a multi-million-pound strategic decision should be assessed in exactly the same way as a business preparing to generate its first £100,000.
The commercial investment is determined after understanding
Indicative investment range
£5,000 – £20,000
+ VAT
Reference only. The specific investment is always scoped through the process above · never quoted from a menu.
£5k+
Focused challenge
Smaller organisations · single-track scope · one clear decision to make.
£9k+
Multi-workstream
Growing SMEs · several fronts in play · commercial + operational.
£14k+
Cross-functional
Established / medium organisations · leadership team in the room.
£20k+
Strategic · board-level
Large · legacy · complex programmes · multi-million-pound decisions.
If your business subsequently enters a 12-month Business Momentum engagement, part or all of the Strategy Session investment can be credited against the first month’s programme fee.
The comparison worth making
Price is what you invest.
Value is what the decision can deliver.
Imagine the Strategy Session identifies one of these outcomes. The price of the day starts to look like the least interesting number in the room.
£250,000 of additional revenue opportunity
A market, a customer segment or a product line the business hadn't yet prioritised.
£100,000 of unnecessary cost
Wasted spend, over-hired capacity or under-performing suppliers.
A major investment that should not be made
Sometimes the most valuable outcome is the decision NOT to spend.
A new market capable of transforming the business
One conversation can surface an opportunity that would otherwise take another year to see.
A conversion problem preventing growth
The leak in the funnel that's been draining revenue nobody has named.
The three priorities leadership should concentrate on instead of twenty
Focus alone can transform a year — and it doesn't cost anything to implement.
The value of the session is not the number of hours we spend together.
The value is in the quality of the decisions those hours enable.
Illustrative scenarios — not guarantees. Actual outcomes depend on the business, the challenge and execution.
The whole page in three lines
Input
One day.
A structured working session with the right people in the room.
Output
Better decisions.
Clearer priorities · fewer unknowns · a signed Outcome Paper.
Outcome
Business value.
What changes commercially in the 12 months that follow.
Your investment
No packages. No surprises. Agreed before we begin.
Rather than selecting a generic package, we first understand your business and the strategic outcome you need. Following an initial conversation, we agree the following — in this order — before the Strategy Session takes place.
- 1
Business Stage
Where does the business sit today · Pre-Startup through Legacy · and how does that reshape what the session needs to produce?
- 2
The Challenge
What are we actually here to help you solve · in one sentence a board would recognise?
- 3
The Opportunity
What is the commercial upside if we get this decision right — the revenue, margin, market or value at stake?
- 4
The Scope
What will be examined · with whom · over what depth of analysis and preparation?
- 5
The Strategic Outcome
What must the leadership team leave the session capable of deciding, agreeing or acting on?
- 6
The Investment
Priced against the stage, challenge, opportunity, scope and strategic outcome — never against a generic hourly rate.
The scope, expected outcomes, participants, preparation and commercial investment are all agreed before the Strategy Session takes place.
The honesty test
And if we cannot see the value?
Then we should not recommend the session.
We want there to be a credible relationship between:
The Strategy Session is not designed to sell you eight hours of consultancy. It is designed to help your business make better decisions about what happens next.
Where this sits
This is the start — not the 12-month roadmap.
- 1
Initial 1-Day Strategy Session™You are here
Understand · Challenge · Prioritise
- 2
Business Momentum Discovery & Diagnostic™
Analyse · Diagnose · Quantify
- 3
Business Momentum Roadmap™
3-Year Direction · 12 Months · 4 Quarters · 12 Milestones
- 4
Business Momentum Partnership™
Execute · Measure · Optimise · Recover
- 5
Quarterly Business Review™
Performance · Decisions · Accountability
- 6
Annual Strategic Review™
Learn · Recalibrate · Renew
The room
Who should be in the room?
The right decision-makers for the challenge in front of you.
Founder
The person carrying the ambition.
CEO / Managing Director
The person accountable for the outcome.
Commercial Director
The person closest to the numbers.
Sales / Marketing Leadership
The people building the pipeline and demand.
Finance Leadership
The person who protects the margin.
Operations Leadership
The person who has to make it work.
For smaller organisations, this may simply be the founder and one or two key people. The right room is the room that can actually make the decisions.
The right question
Don’t ask what one day costs.
Ask what the next 365 days could be worth.
Bring the numbers.
Bring the challenges.
Bring the ambition.
Bring the difficult decisions.
Together, we determine what needs to happen next.
Start here
Book an Initial Strategy Conversation.
Tell us where your business is today and where you want it to be. We will determine the right Strategy Session, strategic outcome and investment for your organisation.
One day to understand where you are — and decide what needs to happen next.