Magazine Publishing

Don't just advertise. Build your market position.

From your first advert to becoming a recognised industry voice.

Use our publishing ecosystem to help your business get seen, become known, build credibility, demonstrate expertise and ultimately shape the conversations that matter within your market.

ExposureGet Seen

VisibilityGet Known

AuthorityGet Trusted

InfluenceShape Thinking

Not sure where to start? Pick your ambition below · we'll show you what the next 12 months could look like.

Publications

Four audience-specific titles across our ecosystem

Print + Digital

Formats

Print, digital, event editions and more

800k+

Combined annual reach

Cross-title reach across our publishing ecosystem

From £500

Opportunities start at

Single placement · scale as you grow

Reach figures are a cross-title internal roll-up · methodology available on request · results vary depending on audience, proposition, creative, campaign duration, market conditions and other factors · previous performance does not guarantee future results.

What is Magazine Publishing

Your brand. Your story. Your audience.

A publishing ecosystem across four audience-specific titles · print + digital + event editions · advertising and sponsorship opportunities from £500 to £25,000+.

Step 1 · Where are you today?

Where is your business today?

You don't need to start as a thought leader.

Start where your business is today and choose where you want to go next.

The 8-Step Publishing Ladder

Start with an advert. Become an industry voice.

You don't need to start at the top. Start where you are today and progressively build your market presence, credibility and influence.

01Exposure
Advertiser
Buying visibility · first placement
02Exposure
Featured Business
Profile in the market's field of view
03Visibility
Recognised Brand
Known · remembered · shortlisted
04Visibility
Expert Contributor
Adding to the industry conversation
05Authority
Thought Leader
Original perspective others quote
06Authority
Industry Voice
Sought out for insight and comment
07Influence
Influencer
People act on what you say
08Influence
Industry Leader
Defining the category
★ Peak

Each step earns

Seen

Known

Trusted

Heard

Followed

Influential

Progression is aspirational · not every business needs to reach step 8 · pick the tier that matches your ambition.

Step 2 · Your next 12 months

What could your next 12 months look like?

Choose your publishing ambition and explore an example 12-month journey.

VISIBILITY — GET KNOWN & REMEMBERED

Create repeated, relevant market presence so your target audience increasingly recognises and remembers your business.

Q1 — GET SEEN

Introduce·Brand Advertisement
Discover·Supplier / Business Profile
Showcase·Product / Service Showcase

Q2 — BUILD RECOGNITION

Prove·Customer Success Story
Educate·Problem / Solution Feature
Reinforce·Campaign Advertisement

Q3 — BUILD FAMILIARITY

Humanise·Founder / Team Story
Position·Sector / Industry Feature
Validate·Customer Case Study

Q4 — DRIVE ACTION

Activate·Campaign / Event Feature
Future·Innovation / Future Plans Feature
Remember·Brand Reinforcement + CTA

Primary Objective

RECOGNITION + RECALL

Customer perception

“I keep seeing them. I know who they are.”

BUILD MY VISIBILITY PLAN →

Example roadmaps · your actual plan is tailored to your audience, budget, format mix and category.

At-a-glance comparison

Exposure vs Visibility vs Authority vs Influence

One screen to compare the four publishing ambitions · what each one is really trying to build.

	Exposure Get Seen	Visibility Get Known	Authority Get Trusted	Influence Shape Thinking
Goal	Get Seen	Get Known	Get Trusted	Shape Thinking
Builds	Awareness	Recognition	Credibility	Influence
Content Focus	Promotion	Brand & Evidence	Expertise	Ideas & Issues
Audience Reaction What the reader thinks	“I’ve seen them.”	“I know them.”	“I trust them.”	“I listen to them.”
Typical Assets	Advertising	Profiles & Features	Expert Content	Research & Leadership
Outcome	Reach	Recall	Preference	Action

The chain reaction

Exposurecreates

Awareness

Visibilitycreates

Familiarity

Authoritycreates

Trust

Influencecreates

Preference & Action

Choose by audience · not by cover

Which publication reaches your audience?

Four publication archetypes · each reaches a different reader. Start with the audience you need to influence, then explore the specific title that lives in their world.

Event-Aligned Publication

Ideal Audience

Live event attendees · buyers with decision authority in the room

Best Used For

ExposureVisibility

Typical Opportunities

Advertising · Featured Business Profiles · Show Editorial

Available Formats

Print · Event Edition · High-Dwell

Founder & Culture Publication

Ideal Audience

Senior decision-makers · founders · people who shape category narratives

Best Used For

VisibilityAuthority

Typical Opportunities

Founder Interviews · Lifestyle Features · Sponsored Profiles

Available Formats

Print · Digital · Quarterly · Long Shelf-Life

Executive Business Publication

Ideal Audience

C-Suite · CFOs · senior decision-makers in a defined sector

Best Used For

AuthorityInfluence

Typical Opportunities

Thought Leadership · Expert Bylines · Trend-Report Sponsorship

Available Formats

Print · Digital · Regular Cadence

Digital-First Publication

Ideal Audience

Tech-forward decision-makers · click-through audiences · measurable readers

Best Used For

ExposureVisibilityAuthority

Typical Opportunities

Display · Sponsored Articles · Video Features · Newsletter Spots

Available Formats

Digital · Always-On · Trackable

Each publication has its own website

Meet the actual titles behind these archetypes.

📚 See All Our Publications →

The Amplification Cascade

Publish once. Amplify everywhere.

A strong story, insight or feature can become the starting point for a much wider content and engagement campaign.

One idea. Multiple formats. Multiple channels. More opportunities to be seen, remembered and engaged with.

◆ Source
01
Magazine
The origin story
02
Website
Full article, deep link
03
Email
Newsletter feature
04
Social
Shareable clips + quotes
05
Video
Short-form edit
06
Podcast
Long-form conversation
07
Webinar
Live discussion
08
Roundtable
Peer conversation
09
Event
Live moment on stage
10
Speaking
Keynote / panel invite
11
Community
Peers sharing on your behalf
★ Destination
12
Commercial Opportunities
Leads · Meetings · Sales

Programme-dependentDepending on your programme, selected content can be amplified across our wider ecosystem. Not every channel is included in every package — your Publishing Plan will confirm exactly which surfaces are in scope.

The Commercial Funnel

From readership to commercial opportunity

Ten measurable steps a reader can take between opening the page and becoming a customer.

01
Read
Reader engages with your feature
02
Scan
QR code on the page
03
Visit
Lands on your dedicated page
04
Download
Guide · report · resource
05
Register
Event or webinar sign-up
06
Enquire
Product or supplier request
07
Book
Consultation or meeting slot
08
Conversation
Live discussion with your team
09
Opportunity
Qualified pipeline entry
£ Outcome
10
Sale
Attributed revenue outcome

How each step is measured

QR-coded calls to actionDedicated landing pagesContent downloadsEvent registrationWebinar registrationConsultation bookingSupplier enquiryProduct / service enquiryUTM trackingLead attribution

Publishing can build your brand today while creating measurable opportunities for tomorrow.

Content Multiplier

One story. Many opportunities.

A worked example · a single executive interview can potentially become ten reusable brand and marketing assets.

◆ 1 Executive Interview

Can potentially become

Magazine Feature
Website Article
Social Content
Short-Form Video
Newsletter Feature
Podcast Conversation
Webinar Topic
Roundtable Topic
Speaking Topic
Sales Content

Great publishing should not create a one-day appearance. It should create reusable intellectual and marketing assets.

Programme-dependent · not every asset is included in every package · your Publishing Plan confirms scope.

What good looks like

Measure more than circulation

Copies-distributed is one number. These are the ones that describe whether publishing actually worked.

Exposure

Reach
Impressions
Distribution

Visibility

Frequency
Content Views
Social Reach

+ 2 more

Website Visits
Brand Engagement

Authority

Article Engagement
Content Downloads
Expert Profile Views

+ 2 more

Speaking / Media Interest
Content Shares

Influence

Research Participation
Roundtable Attendance
Event Engagement

+ 3 more

Community Growth
Campaign Participation
Industry Responses

Commercial

QR Scans
Landing Page Visits
Downloads

+ 4 more

Enquiries
Meetings
Opportunities
Sales (where attribution is possible)

Publishing performance is described in observable signals · we don't make guaranteed-ROI claims.

The 9-layer publishing engine

From brief to attributed pipeline.

Nine layers · because magazine advertising should be measurable, not magical.

Brief & creative

Account director takes brief · creative team produces

Approval & sign-off

Two rounds free · proofs delivered in 5 working days

Pre-publication push

Pre-issue marketing across our channels

Publication

Print run delivered · digital live · distribution scheduled

Live distribution

Event editions · postal + digital newsletter · aligned distribution

Lead capture

QR · UTMs · trackable landing pages set up

Performance dashboard

Real-time reach · clicks · lead attribution

Quarterly review

Performance review · optimisation for next placement

Compounding

Same audience · repeated exposure · authority builds

Magazine Packages · Deep Dive

Four tiers. Starter £500 to Headline £25K. Every inclusion itemised.

Prefer to see the whole rate card before you commit? The Magazine Packages deep-dive breaks down every tier · what's included · stacked-value savings · side-by-side comparison · and 6 FAQs about upgrades, magazine matching, creative, attribution and rollover.

Starter £500 · single placement · test the format
Growth £2,500 · 2-3 issues × 2 magazines · save 71%
Authority £8,000 · editorial-led · column + interview + bylines + ad backbone · save 91%
Headline £25,000 · cover + features · save 84%

Prices scale via Local · Regional · National · Global tier toggle on the deep-dive page

Or take the 90-sec quiz →

Packages · positioned by scale of ambition

From £500 single placement to £65k cover + features programme.

Start with one placement · build to year-round multi-magazine presence · or commit to the headline-tier authority programme.

First-time advertisers · brand-builders testing print

Starter · Single Issue

One magazine · one issue · prove the format

From

£500– £1,500

1 issue

Quarter page

Growth-stage brands · category challengers

Growth · Multi-Magazine

2 magazines · half-page presence · build recall

From

£2,500– £5,000

2-3 issues

Half page across 2 magazines

★ Most popular

Premium brands · thought-leaders · year-round editorial authority + visibility

Authority · Full Stack

Editorial-led · quarterly column + founder interview + expert bylines + full-page ad backbone

From

£8,000– £18,000

Full year · editorial + advertising

Quarterly thought-leadership column + founder interview + 2 expert bylines + sponsored feature + full-page ads across all 4

Brands buying authority + lead-gen at the highest tier

Headline · Cover + Features

Cover · founder interviews · trend-report sponsorship

From

£25,000– £65,000

Full year + multi-issue features

Covers, founder interviews, sponsored trend reports, podcast slots

Customer results

Verified customer stories · coming soon.

We're rebuilding this section with attributed, named customer quotes and results · rather than placeholder testimonials. If you'd like to be featured, tell us about your publishing outcome via Get Listed.

2-minute assessment

Find my publishing plan

Five quick questions · we'll recommend Exposure, Visibility, Authority or Influence based on your answers.

Question 1 of 5

What is your primary objective?

Prefer to browse first? Every option on the page still lets you compare packages, publications and roadmaps directly.

Questions before you commit

Frequently asked

The customer-journey questions people ask us most · plus the editorial standards we hold ourselves to.

The customer journey

Editorial standards

The full Magazine Publishing suite

7 surfaces. One programme.

Start with the recommender, see the packages, study the playbook, then dive into the catalogues. Or skip straight to the catalogue that fits your tier.

🎯 Find My Placement

6 questions · 90 seconds · perfect magazine match

OPEN →

📰 Magazine Packages

4 tiers · Starter £500 → Headline £25k

OPEN →

📖 Magazine Playbook

Methodology · 4 pillars · recall curve · attribution

OPEN →

📰 Advertising Catalogue

35 placements · 6 categories · print + digital

OPEN →