Phase 5 · Launch Campaign · Awareness Becomes Traction
Data & Analytics Strategy
Data without strategy is just noise. Strategy without data is just opinion. The businesses winning are the ones who have turned data into decisions.
Data and analytics strategy is the framework for collecting the right data, organising it cleanly, and translating it into decisions that accelerate commercial outcomes. We design the data architecture, the reporting infrastructure, the governance model, and the insight workflows that transform your organisation from data-rich and insight-poor to decision-ready.
The Pain We Solve
You may recognise yourself in one of these.
Three audience scenarios · because the same service produces a different transformation depending on where you are in the business journey.
Scenario 1
The business that collects data but does not use it to make decisions
You have Google Analytics, a CRM, an email platform, and a dozen other tools — all collecting data. But the monthly decision-making meeting still runs on instinct and opinion because no one has structured what the data means.
Scenario 2
The marketing team that cannot attribute revenue to campaigns
You know broadly that marketing is working but you cannot prove which channels, which campaigns, or which messages are driving commercial outcomes. Budget decisions are therefore political rather than evidenced.
Scenario 3
The enterprise with siloed data across departments and no unified view of performance
Every team has its own data, its own definitions, and its own reports. The result is a leadership team that cannot get a single, agreed version of how the business is performing.
The Impact It Creates
The Moment You Will Feel the Difference.
Decisions anchored to evidence rather than assumption or politics
Marketing spend directed by attribution rather than intuition
A single source of truth that the whole leadership team trusts
Early warning signals identified before problems become crises
What You Receive
The Specific Deliverables.
Tangible outputs · documented, dated, and yours to keep.
- Data audit — what is collected, where it lives, and how clean it is
- Data architecture design — collection, storage, and integration plan
- KPI framework and metric definitions
- Dashboard design for leadership, marketing, and sales
- Attribution model design across the customer journey
- Data governance policy and team capability plan
The Outcome
Where You Will Be on the Other Side.
Your business makes faster, better decisions — because the data that informs those decisions is clean, accessible, and interpreted through a shared framework. The competitive advantage of your competitors who are further along the data maturity curve begins to close.
Primary Focus
Building the data infrastructure and analytics framework that transforms information into commercial decisions.
KPI Measurement
- Decision cycle time reduction
- Marketing attribution coverage
- Data quality score
- Dashboard adoption rate across leadership
- Revenue decisions made with data vs intuition over time
Investment & ROI
Pricing Engineered Around the Value You Create.
Every engagement is sized against the value we believe we can create with you · the fee is always a fraction of the outcome. Four tiers · so the investment matches your stage of business.
Tier 1
Foundations
£5,000 – £15,000
Right for
Pre-startup, startup, and micro-business founders ready to build on evidence rather than instinct.
Typical Value Created
£100K – £500K in qualified pipeline and launch traction
Engagement
4 – 8 weeks
Target Return
5 – 10× ROI
within 12 – 18 months
Tier 2
Acceleration
£15,000 – £50,000
Right for
Growing SMEs and established small businesses ready to scale a working model into the next revenue band.
Typical Value Created
£500K – £5M in revenue impact from coordinated launch and demand generation
Engagement
8 – 16 weeks
Target Return
5 – 10× ROI
within 12 – 18 months
Tier 3
Transformation
£50,000 – £250,000
Right for
Medium enterprises and scale-stage businesses ready to commit to a multi-quarter, organisation-wide shift.
Typical Value Created
£2M – £25M in launch economics and multi-channel revenue acceleration
Engagement
3 – 9 months
Target Return
5 – 10× ROI
within 12 – 18 months
Tier 4
Enterprise
£250,000 – £2M+
Right for
Large enterprises, global operators, and complex organisations ready for a multi-year strategic partnership.
Typical Value Created
£10M+ in launch-driven revenue, market-share capture, and brand momentum
Engagement
12 months and onward
Target Return
5 – 10× ROI
within 12 – 18 months
Why We Price This Way
Every engagement is sized around the value we believe we can create with you. The fee is always a fraction of the outcome · typically 10 – 20% of the expected first-year return.
This is how we make sure pricing aligns with results. The conversation is never “what does this cost?” · it is always “what is this worth to your business?” We answer that together in the first call, transparently, and decide the right tier from there.
If we cannot articulate a credible 5–10× return for your specific situation, we will tell you in the first call. That honesty is part of why our clients trust us with the work that matters most.
Why This Conversation Matters
“The businesses that move fastest are not always the ones with the most resources. They are the ones that see most clearly. Data and analytics strategy is how you build the clarity advantage.”
A 90-minute structured strategy session · produces a usable roadmap whether you engage further or not.
More in Phase 5