Phase 5 · Launch Campaign · Awareness Becomes Traction
Social Media Strategy & Management
Social media is not a posting schedule. It is a relationship infrastructure — and most businesses are using it like a billboard.
Social media strategy defines which platforms matter for your specific audience, what you publish, why, and how you convert followers into buyers. We design the platform strategy, the content pillars, the engagement framework, and the measurement system that turns social presence into commercial outcomes.
The Pain We Solve
You may recognise yourself in one of these.
Three audience scenarios · because the same service produces a different transformation depending on where you are in the business journey.
Scenario 1
The business posting inconsistently with no measurable outcome
The team spends time creating content that gets a handful of likes and generates no leads. Social feels like a duty rather than an asset — because it has never been given a strategy.
Scenario 2
The founder with a strong personal brand but no business social presence
You personally attract attention but the business account is dormant. Opportunities are going to your name, not your company — and that is not scalable.
Scenario 3
The enterprise brand that sounds corporate on every platform
Your social voice is polished but personality-free. The algorithm deprioritises you, the audience does not engage, and the brand feels distant from the buyers you most need to reach.
The Impact It Creates
The Moment You Will Feel the Difference.
Consistent brand presence that builds audience and trust over time
Platform-specific strategy that plays to where your buyers actually are
Engagement that converts followers into enquiries and revenue
Brand personality that attracts the right people and repels the wrong ones
What You Receive
The Specific Deliverables.
Tangible outputs · documented, dated, and yours to keep.
- Platform audit and priority channel selection
- Content pillar framework with posting cadence
- 90-day content calendar
- Tone of voice and visual identity guidelines for social
- Community management and engagement protocol
- Monthly analytics report with strategic recommendations
The Outcome
Where You Will Be on the Other Side.
Social becomes a reliable, managed channel that builds audience, generates conversation, and contributes measurably to the pipeline — rather than a time-sink with no commercial connection.
Primary Focus
Designing and executing a social media strategy that builds audience and generates measurable commercial outcomes.
KPI Measurement
- Follower growth rate
- Engagement rate by platform
- Social-attributed leads and conversions
- Reach and impressions growth
- Response time and community health score
Investment & ROI
Pricing Engineered Around the Value You Create.
Every engagement is sized against the value we believe we can create with you · the fee is always a fraction of the outcome. Four tiers · so the investment matches your stage of business.
Tier 1
Foundations
£5,000 – £15,000
Right for
Pre-startup, startup, and micro-business founders ready to build on evidence rather than instinct.
Typical Value Created
£100K – £500K in qualified pipeline and launch traction
Engagement
4 – 8 weeks
Target Return
5 – 10× ROI
within 12 – 18 months
Tier 2
Acceleration
£15,000 – £50,000
Right for
Growing SMEs and established small businesses ready to scale a working model into the next revenue band.
Typical Value Created
£500K – £5M in revenue impact from coordinated launch and demand generation
Engagement
8 – 16 weeks
Target Return
5 – 10× ROI
within 12 – 18 months
Tier 3
Transformation
£50,000 – £250,000
Right for
Medium enterprises and scale-stage businesses ready to commit to a multi-quarter, organisation-wide shift.
Typical Value Created
£2M – £25M in launch economics and multi-channel revenue acceleration
Engagement
3 – 9 months
Target Return
5 – 10× ROI
within 12 – 18 months
Tier 4
Enterprise
£250,000 – £2M+
Right for
Large enterprises, global operators, and complex organisations ready for a multi-year strategic partnership.
Typical Value Created
£10M+ in launch-driven revenue, market-share capture, and brand momentum
Engagement
12 months and onward
Target Return
5 – 10× ROI
within 12 – 18 months
Why We Price This Way
Every engagement is sized around the value we believe we can create with you. The fee is always a fraction of the outcome · typically 10 – 20% of the expected first-year return.
This is how we make sure pricing aligns with results. The conversation is never “what does this cost?” · it is always “what is this worth to your business?” We answer that together in the first call, transparently, and decide the right tier from there.
If we cannot articulate a credible 5–10× return for your specific situation, we will tell you in the first call. That honesty is part of why our clients trust us with the work that matters most.
Why This Conversation Matters
“The businesses that win on social are not the ones that post the most. They are the ones that say the right things to the right people with enough consistency that trust builds before the sales conversation begins.”
A 90-minute structured strategy session · produces a usable roadmap whether you engage further or not.
More in Phase 5