Phase 5 · Launch Campaign · Awareness Becomes Traction
SEO & Search Visibility
If your ideal customer searches for what you do and your business does not appear — you do not have a visibility problem. You have a revenue problem.
SEO is the discipline of making your business findable by the exact people who are already looking for what you offer. We audit your current position, identify the highest-value keyword opportunities, fix the technical foundations, and build the content and authority signals that move you to where decisions are made — page one.
The Pain We Solve
You may recognise yourself in one of these.
Three audience scenarios · because the same service produces a different transformation depending on where you are in the business journey.
Scenario 1
The business that relies entirely on referrals and paid ads
Your revenue is entirely dependent on who already knows you or how much you spend on ads. The moment referrals slow or ad costs rise, the pipeline dries up. Organic search is the channel you have been ignoring.
Scenario 2
The SME losing search share to newer, scrappier competitors
You have been in market longer but a newer competitor is ranking above you for your own category terms. They are being found by buyers who would choose you if they knew you existed.
Scenario 3
The enterprise with a technically broken website that is costing rankings
Years of site growth without technical governance has created a crawlability mess — duplicate content, broken links, slow pages, and indexing errors that are silently haemorrhaging search traffic.
The Impact It Creates
The Moment You Will Feel the Difference.
Consistent, compounding inbound traffic from buyers actively searching
Reduced dependence on paid acquisition for lead generation
Category authority signalled through search position and content depth
Long-term asset that grows in value with every piece of content added
What You Receive
The Specific Deliverables.
Tangible outputs · documented, dated, and yours to keep.
- Technical SEO audit with prioritised fix list
- Keyword research and opportunity map
- On-page optimisation across priority pages
- Content gap analysis and creation plan
- Backlink strategy and authority-building programme
- Monthly ranking and traffic report
The Outcome
Where You Will Be on the Other Side.
Your business becomes findable to the buyers who are already looking for you. Traffic compounds over time, the cost-per-lead drops, and the pipeline includes prospects who arrived pre-educated — making every sales conversation easier.
Primary Focus
Establishing organic search visibility that generates consistent, compounding inbound demand.
KPI Measurement
- Organic keyword rankings for target terms
- Organic traffic growth
- Organic conversion rate
- Domain authority score
- Cost per organically acquired lead
Investment & ROI
Pricing Engineered Around the Value You Create.
Every engagement is sized against the value we believe we can create with you · the fee is always a fraction of the outcome. Four tiers · so the investment matches your stage of business.
Tier 1
Foundations
£5,000 – £15,000
Right for
Pre-startup, startup, and micro-business founders ready to build on evidence rather than instinct.
Typical Value Created
£100K – £500K in qualified pipeline and launch traction
Engagement
4 – 8 weeks
Target Return
5 – 10× ROI
within 12 – 18 months
Tier 2
Acceleration
£15,000 – £50,000
Right for
Growing SMEs and established small businesses ready to scale a working model into the next revenue band.
Typical Value Created
£500K – £5M in revenue impact from coordinated launch and demand generation
Engagement
8 – 16 weeks
Target Return
5 – 10× ROI
within 12 – 18 months
Tier 3
Transformation
£50,000 – £250,000
Right for
Medium enterprises and scale-stage businesses ready to commit to a multi-quarter, organisation-wide shift.
Typical Value Created
£2M – £25M in launch economics and multi-channel revenue acceleration
Engagement
3 – 9 months
Target Return
5 – 10× ROI
within 12 – 18 months
Tier 4
Enterprise
£250,000 – £2M+
Right for
Large enterprises, global operators, and complex organisations ready for a multi-year strategic partnership.
Typical Value Created
£10M+ in launch-driven revenue, market-share capture, and brand momentum
Engagement
12 months and onward
Target Return
5 – 10× ROI
within 12 – 18 months
Why We Price This Way
Every engagement is sized around the value we believe we can create with you. The fee is always a fraction of the outcome · typically 10 – 20% of the expected first-year return.
This is how we make sure pricing aligns with results. The conversation is never “what does this cost?” · it is always “what is this worth to your business?” We answer that together in the first call, transparently, and decide the right tier from there.
If we cannot articulate a credible 5–10× return for your specific situation, we will tell you in the first call. That honesty is part of why our clients trust us with the work that matters most.
Why This Conversation Matters
“Search is the only marketing channel where your ideal customer is actively raising their hand. We make sure your business is there when they do — not your competitor.”
A 90-minute structured strategy session · produces a usable roadmap whether you engage further or not.
More in Phase 5