Phase 5 · Launch Campaign · Awareness Becomes Traction
Paid Advertising Strategy (PPC)
Paid advertising without strategy is the fastest way to burn budget. With strategy, it is the fastest way to build pipeline.
Paid advertising — across search, social, display, and programmatic channels — accelerates reach and demand when the targeting, creative, and conversion architecture are right. We design the campaign strategy, the audience targeting, the creative brief, the bidding logic, and the measurement framework that makes every pound of ad spend work harder.
The Pain We Solve
You may recognise yourself in one of these.
Three audience scenarios · because the same service produces a different transformation depending on where you are in the business journey.
Scenario 1
The business running ads with no clear attribution or ROI
You are spending on Google or Meta every month but cannot confidently say what the return is. The agency sends reports full of impressions and clicks — but the revenue connection is invisible.
Scenario 2
The startup that needs rapid awareness before organic channels can build
You are pre-launch and you need buyers to know you exist quickly. Organic will compound over time but right now you need paid to accelerate the initial traction.
Scenario 3
The scaleup whose cost per acquisition is rising faster than revenue
Paid has been your primary channel but CPA has been creeping up quarter after quarter. The targeting is stale, the creative has fatigued, and the funnel has not been optimised for months.
The Impact It Creates
The Moment You Will Feel the Difference.
Qualified pipeline generated at a predictable, improving cost per lead
Targeting precision that reaches buyers at the exact moment of intent
Creative and copy optimised to convert not just attract
Attribution clarity so every pound of spend is connected to a commercial outcome
What You Receive
The Specific Deliverables.
Tangible outputs · documented, dated, and yours to keep.
- Channel strategy — search, social, display, retargeting priority map
- Audience targeting framework by segment and buyer stage
- Creative brief for ad copy and visual assets
- Campaign structure and budget allocation model
- Conversion tracking and attribution setup
- Monthly performance review framework with optimisation cadence
The Outcome
Where You Will Be on the Other Side.
Paid advertising becomes a controllable, measurable growth lever — not a cost centre with uncertain returns. The right message reaches the right buyer at the right moment, and every pound spent is connected to a pipeline outcome.
Primary Focus
Designing paid advertising campaigns that generate qualified pipeline at a predictable, improving cost per acquisition.
KPI Measurement
- Cost per lead and cost per acquisition
- Return on ad spend (ROAS)
- Click-through rate by ad format
- Conversion rate from ad click to lead
- Pipeline value attributed to paid channels
Investment & ROI
Pricing Engineered Around the Value You Create.
Every engagement is sized against the value we believe we can create with you · the fee is always a fraction of the outcome. Four tiers · so the investment matches your stage of business.
Tier 1
Foundations
£5,000 – £15,000
Right for
Pre-startup, startup, and micro-business founders ready to build on evidence rather than instinct.
Typical Value Created
£100K – £500K in qualified pipeline and launch traction
Engagement
4 – 8 weeks
Target Return
5 – 10× ROI
within 12 – 18 months
Tier 2
Acceleration
£15,000 – £50,000
Right for
Growing SMEs and established small businesses ready to scale a working model into the next revenue band.
Typical Value Created
£500K – £5M in revenue impact from coordinated launch and demand generation
Engagement
8 – 16 weeks
Target Return
5 – 10× ROI
within 12 – 18 months
Tier 3
Transformation
£50,000 – £250,000
Right for
Medium enterprises and scale-stage businesses ready to commit to a multi-quarter, organisation-wide shift.
Typical Value Created
£2M – £25M in launch economics and multi-channel revenue acceleration
Engagement
3 – 9 months
Target Return
5 – 10× ROI
within 12 – 18 months
Tier 4
Enterprise
£250,000 – £2M+
Right for
Large enterprises, global operators, and complex organisations ready for a multi-year strategic partnership.
Typical Value Created
£10M+ in launch-driven revenue, market-share capture, and brand momentum
Engagement
12 months and onward
Target Return
5 – 10× ROI
within 12 – 18 months
Why We Price This Way
Every engagement is sized around the value we believe we can create with you. The fee is always a fraction of the outcome · typically 10 – 20% of the expected first-year return.
This is how we make sure pricing aligns with results. The conversation is never “what does this cost?” · it is always “what is this worth to your business?” We answer that together in the first call, transparently, and decide the right tier from there.
If we cannot articulate a credible 5–10× return for your specific situation, we will tell you in the first call. That honesty is part of why our clients trust us with the work that matters most.
Why This Conversation Matters
“The difference between paid advertising that haemorrhages budget and paid advertising that compounds returns is strategy. We build the strategy that makes the spend work — and the infrastructure to prove it.”
A 90-minute structured strategy session · produces a usable roadmap whether you engage further or not.
More in Phase 5