Phase 5 · Launch Campaign · Awareness Becomes Traction
Growth Hacking & Experimentation
The fastest-growing businesses are not the ones with the biggest budgets. They are the ones running the most experiments.
Growth hacking is the discipline of finding the fastest, most capital-efficient path to growth through rapid experimentation — testing channels, messages, audiences, offers, and mechanics at speed to find what compounds before doubling down. We design the experimentation culture, the test frameworks, and the growth loops that identify breakthroughs without burning resource on assumptions.
The Pain We Solve
You may recognise yourself in one of these.
Three audience scenarios · because the same service produces a different transformation depending on where you are in the business journey.
Scenario 1
The startup that needs to find product-market fit fast with limited runway
You have months of runway and need to find the growth lever before the money runs out. Every week spent on the wrong channel is a week closer to the end. You need to find what works — fast.
Scenario 2
The SME whose growth has plateaued despite consistent marketing spend
The same channels are producing the same results and the same results are not enough. You need to break the pattern — but with no framework for experimentation, every new idea is a guess.
Scenario 3
The growth team without a structured test-and-learn process
The team has ideas but no rigorous way to prioritise, design, run, and evaluate experiments. The result is opinion-based decisions, slow iteration, and no compounding learning.
The Impact It Creates
The Moment You Will Feel the Difference.
Growth levers identified and validated before significant budget is committed
Experimentation culture installed across marketing and product teams
Faster iteration cycles that compound learning month on month
Capital-efficient growth that outpaces competitors spending more
What You Receive
The Specific Deliverables.
Tangible outputs · documented, dated, and yours to keep.
- Growth audit — current channels, costs, and conversion rates
- Experimentation framework and prioritisation scoring model
- 90-day experiment roadmap with hypotheses and success criteria
- Growth loop identification and design
- Test-and-learn process documentation
- Monthly experiment review and learning synthesis
The Outcome
Where You Will Be on the Other Side.
The business stops guessing and starts learning. Every experiment either validates a growth lever or eliminates a dead end — and both outcomes are valuable. The compounding effect of systematic experimentation is a growth rate that consistently outpaces the market.
Primary Focus
Installing a rapid experimentation culture that finds the highest-leverage growth levers at minimum cost.
KPI Measurement
- Experiments run per month
- Experiment win rate
- Growth rate before and after experimentation programme
- Cost per experiment
- Revenue impact of winning experiments
Investment & ROI
Pricing Engineered Around the Value You Create.
Every engagement is sized against the value we believe we can create with you · the fee is always a fraction of the outcome. Four tiers · so the investment matches your stage of business.
Tier 1
Foundations
£5,000 – £15,000
Right for
Pre-startup, startup, and micro-business founders ready to build on evidence rather than instinct.
Typical Value Created
£100K – £500K in qualified pipeline and launch traction
Engagement
4 – 8 weeks
Target Return
5 – 10× ROI
within 12 – 18 months
Tier 2
Acceleration
£15,000 – £50,000
Right for
Growing SMEs and established small businesses ready to scale a working model into the next revenue band.
Typical Value Created
£500K – £5M in revenue impact from coordinated launch and demand generation
Engagement
8 – 16 weeks
Target Return
5 – 10× ROI
within 12 – 18 months
Tier 3
Transformation
£50,000 – £250,000
Right for
Medium enterprises and scale-stage businesses ready to commit to a multi-quarter, organisation-wide shift.
Typical Value Created
£2M – £25M in launch economics and multi-channel revenue acceleration
Engagement
3 – 9 months
Target Return
5 – 10× ROI
within 12 – 18 months
Tier 4
Enterprise
£250,000 – £2M+
Right for
Large enterprises, global operators, and complex organisations ready for a multi-year strategic partnership.
Typical Value Created
£10M+ in launch-driven revenue, market-share capture, and brand momentum
Engagement
12 months and onward
Target Return
5 – 10× ROI
within 12 – 18 months
Why We Price This Way
Every engagement is sized around the value we believe we can create with you. The fee is always a fraction of the outcome · typically 10 – 20% of the expected first-year return.
This is how we make sure pricing aligns with results. The conversation is never “what does this cost?” · it is always “what is this worth to your business?” We answer that together in the first call, transparently, and decide the right tier from there.
If we cannot articulate a credible 5–10× return for your specific situation, we will tell you in the first call. That honesty is part of why our clients trust us with the work that matters most.
Why This Conversation Matters
“The most dangerous thing in business is doing what worked last year on the assumption it will work next year. We install the discipline of testing, learning, and iterating — so growth is a system, not a streak of luck.”
A 90-minute structured strategy session · produces a usable roadmap whether you engage further or not.
More in Phase 5