Phase 5 · Launch Campaign · Awareness Becomes Traction
Email Marketing & Automation
Email has the highest ROI of any digital marketing channel. The businesses not using it systematically are leaving their cheapest revenue on the table.
Email marketing and automation is the infrastructure that nurtures prospects through the buying journey, retains existing customers, and reactivates lapsed ones — at scale and without proportional team resource. We design the segmentation, the sequences, the triggers, and the content that turns your email list into a compounding revenue asset.
The Pain We Solve
You may recognise yourself in one of these.
Three audience scenarios · because the same service produces a different transformation depending on where you are in the business journey.
Scenario 1
The business with a growing list and no email strategy
You have collected thousands of email addresses through events, downloads, and sign-ups — but you send irregular newsletters that get ignored. The list is an asset you are not using.
Scenario 2
The SME losing prospects between first contact and purchase
Leads come in but drop off before buying. There is no structured nurture sequence — no touchpoints, no value, no reason to stay engaged between the first conversation and the sales call.
Scenario 3
The e-commerce or subscription business with high churn
Customers buy once and disappear. There is no retention sequence, no re-engagement campaign, and no loyalty mechanism. Revenue is harder to compound when the back door is always open.
The Impact It Creates
The Moment You Will Feel the Difference.
Prospects nurtured automatically from first contact to sales-ready
Customer lifetime value extended through retention and upsell sequences
Lapsed customers reactivated without manual outreach
Revenue generated from existing list with no additional acquisition cost
What You Receive
The Specific Deliverables.
Tangible outputs · documented, dated, and yours to keep.
- Email strategy and segmentation framework
- Welcome and onboarding sequence
- Lead nurture sequence by buyer stage
- Retention and loyalty sequence for existing customers
- Re-engagement campaign for lapsed contacts
- Automation workflow map and technical setup brief
The Outcome
Where You Will Be on the Other Side.
Your email list becomes a revenue-generating asset that works while your team is not. Prospects are nurtured, customers are retained, and lapsed buyers are brought back — all through sequences that run automatically.
Primary Focus
Building email automation infrastructure that nurtures, retains, and reactivates at scale.
KPI Measurement
- Email open rate and click-through rate
- Sequence completion rate
- Email-attributed revenue
- List growth rate
- Unsubscribe rate and list health score
Investment & ROI
Pricing Engineered Around the Value You Create.
Every engagement is sized against the value we believe we can create with you · the fee is always a fraction of the outcome. Four tiers · so the investment matches your stage of business.
Tier 1
Foundations
£5,000 – £15,000
Right for
Pre-startup, startup, and micro-business founders ready to build on evidence rather than instinct.
Typical Value Created
£100K – £500K in qualified pipeline and launch traction
Engagement
4 – 8 weeks
Target Return
5 – 10× ROI
within 12 – 18 months
Tier 2
Acceleration
£15,000 – £50,000
Right for
Growing SMEs and established small businesses ready to scale a working model into the next revenue band.
Typical Value Created
£500K – £5M in revenue impact from coordinated launch and demand generation
Engagement
8 – 16 weeks
Target Return
5 – 10× ROI
within 12 – 18 months
Tier 3
Transformation
£50,000 – £250,000
Right for
Medium enterprises and scale-stage businesses ready to commit to a multi-quarter, organisation-wide shift.
Typical Value Created
£2M – £25M in launch economics and multi-channel revenue acceleration
Engagement
3 – 9 months
Target Return
5 – 10× ROI
within 12 – 18 months
Tier 4
Enterprise
£250,000 – £2M+
Right for
Large enterprises, global operators, and complex organisations ready for a multi-year strategic partnership.
Typical Value Created
£10M+ in launch-driven revenue, market-share capture, and brand momentum
Engagement
12 months and onward
Target Return
5 – 10× ROI
within 12 – 18 months
Why We Price This Way
Every engagement is sized around the value we believe we can create with you. The fee is always a fraction of the outcome · typically 10 – 20% of the expected first-year return.
This is how we make sure pricing aligns with results. The conversation is never “what does this cost?” · it is always “what is this worth to your business?” We answer that together in the first call, transparently, and decide the right tier from there.
If we cannot articulate a credible 5–10× return for your specific situation, we will tell you in the first call. That honesty is part of why our clients trust us with the work that matters most.
Why This Conversation Matters
“The relationship between a brand and a buyer is built in the gaps between conversations. Email is the infrastructure that fills those gaps with value — so when the buyer is ready, your business is already top of mind.”
A 90-minute structured strategy session · produces a usable roadmap whether you engage further or not.
More in Phase 5