Phase 2 · Strategy & Planning · From Idea to Executable Plan
Timeline
Strategy without a timeline is a wish. Strategy with a timeline is a commitment.
The timeline is the explicit calendar of WHEN each strategic initiative starts, lands, and ends · with milestones, dependencies, and go / no-go gates. We build the timeline so the strategy moves out of intent and into execution against dated commitments.
The Pain We Solve
You may recognise yourself in one of these.
Three audience scenarios · because the same service produces a different transformation depending on where you are in the business journey.
Scenario 1
The startup with a perpetually slipping plan
Every quarter the milestones move. There is always a reason · but the cumulative effect is that the strategic plan has not actually moved forward in twelve months.
Scenario 2
The SME running multiple initiatives without sequencing
Three or four strategic initiatives are 'in progress' simultaneously, each contending for attention. Without a timeline that sequences them, all of them progress slowly and none of them lands cleanly.
Scenario 3
The enterprise coordinating a multi-year transformation
The transformation programme has a strategic narrative but no credible delivery timeline. The board is asking when the changes will land · and the team cannot answer with confidence.
The Impact It Creates
The Moment You Will Feel the Difference.
Every strategic commitment has a dated, defensible deadline
Sequencing prevents resource conflicts between initiatives
Milestones make progress visible and momentum measurable
Slippage becomes a conversation early, not a surprise at year-end
What You Receive
The Specific Deliverables.
Tangible outputs · documented, dated, and yours to keep.
- Strategic timeline · twelve to twenty-four months
- Milestone calendar with named owners
- Critical-path analysis and dependency map
- Go / no-go gates and decision points
- Quarterly review cadence
- Slippage response protocol
The Outcome
Where You Will Be on the Other Side.
The strategy moves from intent into measurable execution. The leadership team has a shared calendar of what lands when, slippage is detected early, and momentum compounds because progress becomes visible at every quarter end.
Investment & ROI
Pricing Engineered Around the Value You Create.
Every engagement is sized against the value we believe we can create with you · the fee is always a fraction of the outcome. Four tiers · so the investment matches your stage of business.
Tier 1
Foundations
£5,000 – £15,000
Right for
Pre-startup, startup, and micro-business founders ready to build on evidence rather than instinct.
Typical Value Created
£100K+ in sharper resource allocation and avoided strategic missteps
Engagement
4 – 8 weeks
Target Return
5 – 10× ROI
within 12 – 18 months
Tier 2
Acceleration
£15,000 – £50,000
Right for
Growing SMEs and established small businesses ready to scale a working model into the next revenue band.
Typical Value Created
£500K – £3M in faster execution and pipeline acceleration
Engagement
8 – 16 weeks
Target Return
5 – 10× ROI
within 12 – 18 months
Tier 3
Transformation
£50,000 – £250,000
Right for
Medium enterprises and scale-stage businesses ready to commit to a multi-quarter, organisation-wide shift.
Typical Value Created
£2M – £20M in strategic value through repositioning, model redesign, and growth-system installation
Engagement
3 – 9 months
Target Return
5 – 10× ROI
within 12 – 18 months
Tier 4
Enterprise
£250,000 – £2M+
Right for
Large enterprises, global operators, and complex organisations ready for a multi-year strategic partnership.
Typical Value Created
£10M+ in major strategic initiatives, capital deployment efficiency, and competitive repositioning
Engagement
12 months and onward
Target Return
5 – 10× ROI
within 12 – 18 months
Why We Price This Way
Every engagement is sized around the value we believe we can create with you. The fee is always a fraction of the outcome · typically 10 – 20% of the expected first-year return.
This is how we make sure pricing aligns with results. The conversation is never “what does this cost?” · it is always “what is this worth to your business?” We answer that together in the first call, transparently, and decide the right tier from there.
If we cannot articulate a credible 5–10× return for your specific situation, we will tell you in the first call. That honesty is part of why our clients trust us with the work that matters most.
Why This Conversation Matters
“The businesses that execute are not the ones with the most ambition · they are the ones that turn ambition into dated commitments and hold themselves to them. A timeline is the discipline that converts strategy into reality.”
A 90-minute structured strategy session · produces a usable roadmap whether you engage further or not.
More in Phase 2