Phase 2 · Growth & Acceleration · Momentum That Compounds
PR & Media Visibility
Press coverage your competitors don't have is an asymmetric advantage that compounds for years.
PR & Media Visibility is the strategic work of placing your business, your story, and your expertise in front of the audiences that shape commercial opinion — through media placements, journalist relationships, thought leadership features, and editorial coverage that builds institutional credibility at scale. Most businesses treat PR as a nice-to-have. The businesses that use it strategically understand that a single well-placed piece of coverage can accomplish what six months of direct sales effort cannot: it shifts how the market perceives you, permanently.
The Pain We Solve
You may recognise yourself in one of these.
Three audience scenarios · because the same service produces a different transformation depending on where you are in the business journey.
Scenario 1
The business doing excellent work in obscurity
The results they're producing for clients are extraordinary. The testimonials are glowing. The case studies are compelling. But outside the clients they've worked with directly, nobody in the industry knows they exist. Their excellence is invisible — and invisible excellence doesn't command premium prices or drive inbound.
Scenario 2
The founder who tried PR and saw no result
They hired a PR agency, paid a retainer for six months, and received a handful of press releases that produced minimal coverage. The agency was busy but not strategic. The placements that did appear were in publications their prospects don't read. The budget was spent, the needle didn't move, and they concluded PR doesn't work — when what didn't work was the strategy.
Scenario 3
The scaling business entering a competitive category
They're entering a market where the established players have years of brand recognition and media presence. Competing product-by-product is slow and expensive. They need a visibility strategy that accelerates the credibility timeline — making them look like a serious player before they've had time to accumulate the credentials organically.
The Impact It Creates
The Moment You Will Feel the Difference.
Media coverage creates credibility signals that accelerate trust in every commercial conversation
Thought leadership placements establish expertise in high-value categories
A growing media footprint makes the business easier to find and harder to dismiss
Press coverage compounds — each placement references and amplifies previous ones
What You Receive
The Specific Deliverables.
Tangible outputs · documented, dated, and yours to keep.
- PR strategy — objectives, media targets, story angles, and measurement framework
- Media contact list — a curated list of journalists, editors, and publications aligned with the audience
- Press release framework — templates and guidance for creating news-worthy announcements
- Media placement support — active outreach and relationship management on your behalf
- Thought leadership placements — byline articles, expert commentary, and editorial features in target publications
The Outcome
Where You Will Be on the Other Side.
After PR & Media Visibility, the business has a media presence that is working commercially. Prospective clients have seen the coverage before they speak to you. Industry contacts recognise the name. The thought leadership positions the business as the obvious choice in its category. And the media footprint continues to compound as each new placement builds on the authority of the last.
Investment & ROI
Pricing Engineered Around the Value You Create.
Every engagement is sized against the value we believe we can create with you · the fee is always a fraction of the outcome. Four tiers · so the investment matches your stage of business.
Tier 1
Foundations
£5,000 – £15,000
Right for
Pre-startup, startup, and micro-business founders ready to build on evidence rather than instinct.
Typical Value Created
£100K+ in sharper resource allocation and avoided strategic missteps
Engagement
4 – 8 weeks
Target Return
5 – 10× ROI
within 12 – 18 months
Tier 2
Acceleration
£15,000 – £50,000
Right for
Growing SMEs and established small businesses ready to scale a working model into the next revenue band.
Typical Value Created
£500K – £3M in faster execution and pipeline acceleration
Engagement
8 – 16 weeks
Target Return
5 – 10× ROI
within 12 – 18 months
Tier 3
Transformation
£50,000 – £250,000
Right for
Medium enterprises and scale-stage businesses ready to commit to a multi-quarter, organisation-wide shift.
Typical Value Created
£2M – £20M in strategic value through repositioning, model redesign, and growth-system installation
Engagement
3 – 9 months
Target Return
5 – 10× ROI
within 12 – 18 months
Tier 4
Enterprise
£250,000 – £2M+
Right for
Large enterprises, global operators, and complex organisations ready for a multi-year strategic partnership.
Typical Value Created
£10M+ in major strategic initiatives, capital deployment efficiency, and competitive repositioning
Engagement
12 months and onward
Target Return
5 – 10× ROI
within 12 – 18 months
Why We Price This Way
Every engagement is sized around the value we believe we can create with you. The fee is always a fraction of the outcome · typically 10 – 20% of the expected first-year return.
This is how we make sure pricing aligns with results. The conversation is never “what does this cost?” · it is always “what is this worth to your business?” We answer that together in the first call, transparently, and decide the right tier from there.
If we cannot articulate a credible 5–10× return for your specific situation, we will tell you in the first call. That honesty is part of why our clients trust us with the work that matters most.
Why This Conversation Matters
“There is a version of your business that operates from a position of established authority — where clients approach you because they've seen your work in the places they trust, where your name appears when people search for the best in your category, where the first question in every sales conversation is not 'what do you do?' but 'how quickly can we start?'. PR & Media Visibility is the strategic work that creates that position. It is not fast — but it is permanent.”
A 90-minute structured strategy session · produces a usable roadmap whether you engage further or not.
More in Phase 2