Phase 2 · Strategy & Planning · From Idea to Executable Plan
Launch Roadmap
A launch without a roadmap is a hope with a deadline.
The launch roadmap is the time-sequenced master document that orchestrates every function, supplier, and decision required to bring a product, service, or business to market on time and on budget. We build the roadmap so the launch operates as a coordinated campaign rather than a frantic improvisation.
The Pain We Solve
You may recognise yourself in one of these.
Three audience scenarios · because the same service produces a different transformation depending on where you are in the business journey.
Scenario 1
The startup launching without a clear plan
The launch date is fixed and the team is scrambling · each function operating to its own timeline, with handoffs failing and last-minute surprises landing weekly. A real roadmap was needed three months ago.
Scenario 2
The SME launching alongside business-as-usual
The new launch is being layered on top of the existing operation, and the team has no realistic plan for how both will be done at the same time. Without sequencing, one will suffer · usually both.
Scenario 3
The enterprise coordinating a multi-region launch
The launch has to land in multiple geographies, with different regulations, channels, and partner sets. The roadmap to orchestrate that has not been built · and the regional teams are improvising.
The Impact It Creates
The Moment You Will Feel the Difference.
Every function has clear deliverables tied to clear dates
Dependencies and handoffs are visible before they fail
Launch risks are anticipated and mitigated in the schedule
The team operates from one plan rather than competing calendars
What You Receive
The Specific Deliverables.
Tangible outputs · documented, dated, and yours to keep.
- Master launch roadmap · 90-180 day horizon
- Function-level workstream plans · marketing, sales, product, ops
- Critical-path analysis and dependency map
- Milestone calendar with go / no-go gates
- Risk register and mitigation plans
- Weekly stand-up cadence and reporting templates
The Outcome
Where You Will Be on the Other Side.
The launch lands on schedule, on budget, and on quality. The team operates from one shared plan, leadership has real-time visibility, and the inevitable hiccups get absorbed rather than derail the schedule.
Investment & ROI
Pricing Engineered Around the Value You Create.
Every engagement is sized against the value we believe we can create with you · the fee is always a fraction of the outcome. Four tiers · so the investment matches your stage of business.
Tier 1
Foundations
£5,000 – £15,000
Right for
Pre-startup, startup, and micro-business founders ready to build on evidence rather than instinct.
Typical Value Created
£100K+ in sharper resource allocation and avoided strategic missteps
Engagement
4 – 8 weeks
Target Return
5 – 10× ROI
within 12 – 18 months
Tier 2
Acceleration
£15,000 – £50,000
Right for
Growing SMEs and established small businesses ready to scale a working model into the next revenue band.
Typical Value Created
£500K – £3M in faster execution and pipeline acceleration
Engagement
8 – 16 weeks
Target Return
5 – 10× ROI
within 12 – 18 months
Tier 3
Transformation
£50,000 – £250,000
Right for
Medium enterprises and scale-stage businesses ready to commit to a multi-quarter, organisation-wide shift.
Typical Value Created
£2M – £20M in strategic value through repositioning, model redesign, and growth-system installation
Engagement
3 – 9 months
Target Return
5 – 10× ROI
within 12 – 18 months
Tier 4
Enterprise
£250,000 – £2M+
Right for
Large enterprises, global operators, and complex organisations ready for a multi-year strategic partnership.
Typical Value Created
£10M+ in major strategic initiatives, capital deployment efficiency, and competitive repositioning
Engagement
12 months and onward
Target Return
5 – 10× ROI
within 12 – 18 months
Why We Price This Way
Every engagement is sized around the value we believe we can create with you. The fee is always a fraction of the outcome · typically 10 – 20% of the expected first-year return.
This is how we make sure pricing aligns with results. The conversation is never “what does this cost?” · it is always “what is this worth to your business?” We answer that together in the first call, transparently, and decide the right tier from there.
If we cannot articulate a credible 5–10× return for your specific situation, we will tell you in the first call. That honesty is part of why our clients trust us with the work that matters most.
Why This Conversation Matters
“The launches you remember as 'effortless' from the outside were grinding underneath · and the difference between the ones that landed cleanly and the ones that limped over the line was almost always the roadmap.”
A 90-minute structured strategy session · produces a usable roadmap whether you engage further or not.
More in Phase 2