Phase 2 · Strategy & Planning · From Idea to Executable Plan
KPIs and Success Metrics
What you do not measure, you do not improve · and what you measure wrong, you optimise into the wrong place.
KPIs and success metrics are the explicit numbers that define whether the strategy is working. We design the metric architecture · leading and lagging indicators, owner per metric, review cadence · so the business operates on evidence rather than impression.
The Pain We Solve
You may recognise yourself in one of these.
Three audience scenarios · because the same service produces a different transformation depending on where you are in the business journey.
Scenario 1
The startup measuring vanity metrics
Your dashboards are full of impressive-looking numbers · followers, page views, downloads · that do not connect to revenue. The team feels productive without becoming profitable.
Scenario 2
The SME without consistent leadership metrics
Each leader brings different numbers to the leadership meeting · interpreted differently · so decisions take forever. A shared metric architecture has never been agreed.
Scenario 3
The enterprise drowning in metrics that explain nothing
The reporting pack is sixty pages long and the executive team is no clearer on whether the business is winning. Too many metrics, too little signal.
The Impact It Creates
The Moment You Will Feel the Difference.
A small set of metrics that explain the health of the business
Leading indicators that warn you BEFORE results slip
Decisions made on evidence rather than opinion
Team alignment because everyone is looking at the same numbers
What You Receive
The Specific Deliverables.
Tangible outputs · documented, dated, and yours to keep.
- KPI architecture · north star, leading, lagging
- Metric definitions and calculation methodologies
- Dashboard design across leadership levels
- Review cadence and meeting structure
- Targets, thresholds, and alerting framework
- Implementation roadmap and ownership map
The Outcome
Where You Will Be on the Other Side.
The leadership team runs the business from a clear, evidenced view of whether the strategy is working. Conversations get faster because the numbers do most of the talking. Decisions get better because they are anchored in data rather than feeling.
Investment & ROI
Pricing Engineered Around the Value You Create.
Every engagement is sized against the value we believe we can create with you · the fee is always a fraction of the outcome. Four tiers · so the investment matches your stage of business.
Tier 1
Foundations
£5,000 – £15,000
Right for
Pre-startup, startup, and micro-business founders ready to build on evidence rather than instinct.
Typical Value Created
£100K+ in sharper resource allocation and avoided strategic missteps
Engagement
4 – 8 weeks
Target Return
5 – 10× ROI
within 12 – 18 months
Tier 2
Acceleration
£15,000 – £50,000
Right for
Growing SMEs and established small businesses ready to scale a working model into the next revenue band.
Typical Value Created
£500K – £3M in faster execution and pipeline acceleration
Engagement
8 – 16 weeks
Target Return
5 – 10× ROI
within 12 – 18 months
Tier 3
Transformation
£50,000 – £250,000
Right for
Medium enterprises and scale-stage businesses ready to commit to a multi-quarter, organisation-wide shift.
Typical Value Created
£2M – £20M in strategic value through repositioning, model redesign, and growth-system installation
Engagement
3 – 9 months
Target Return
5 – 10× ROI
within 12 – 18 months
Tier 4
Enterprise
£250,000 – £2M+
Right for
Large enterprises, global operators, and complex organisations ready for a multi-year strategic partnership.
Typical Value Created
£10M+ in major strategic initiatives, capital deployment efficiency, and competitive repositioning
Engagement
12 months and onward
Target Return
5 – 10× ROI
within 12 – 18 months
Why We Price This Way
Every engagement is sized around the value we believe we can create with you. The fee is always a fraction of the outcome · typically 10 – 20% of the expected first-year return.
This is how we make sure pricing aligns with results. The conversation is never “what does this cost?” · it is always “what is this worth to your business?” We answer that together in the first call, transparently, and decide the right tier from there.
If we cannot articulate a credible 5–10× return for your specific situation, we will tell you in the first call. That honesty is part of why our clients trust us with the work that matters most.
Why This Conversation Matters
“Most leaders we meet are over-informed and under-aligned · drowning in data without consensus on what matters. The right KPI architecture is the discipline of seeing the same business that everyone else on your team is seeing.”
A 90-minute structured strategy session · produces a usable roadmap whether you engage further or not.
More in Phase 2