Phase 2 · Strategy & Planning · From Idea to Executable Plan
Customer Acquisition Plan
If you cannot tell me your cost to acquire a customer and your lifetime value · you do not have a growth plan. You have a hope.
A customer acquisition plan is the explicit design of how new customers enter your business, at what cost, through which channels, at what conversion rate · and how that funnel improves over time. We build the plan so acquisition becomes a managed, optimised system rather than a random outcome.
The Pain We Solve
You may recognise yourself in one of these.
Three audience scenarios · because the same service produces a different transformation depending on where you are in the business journey.
Scenario 1
The startup unsure where customers are coming from
You have some early customers · but you cannot reliably explain how they found you. That means you cannot reliably produce more of them. Until acquisition is a plan, the business runs on luck.
Scenario 2
The SME with rising CAC and falling LTV
Each new customer is costing more to acquire while spending less over their lifetime. The trend lines are visible · but the plan to reverse them has not been built.
Scenario 3
The enterprise with channel concentration risk
Seventy percent of new customers come from one channel · and if that channel changed its rules tomorrow, the pipeline would collapse. A diversified acquisition plan is overdue.
The Impact It Creates
The Moment You Will Feel the Difference.
CAC tracked, understood, and improving quarter over quarter
LTV / CAC ratio brought into healthy territory
Channel diversity reduces single-point-of-failure risk
Funnel conversion improved at every stage
What You Receive
The Specific Deliverables.
Tangible outputs · documented, dated, and yours to keep.
- Customer acquisition plan document
- Channel mix and budget allocation
- Funnel design with conversion targets at each stage
- CAC and LTV modelling
- Optimisation roadmap and testing plan
- Acquisition KPIs and dashboard
The Outcome
Where You Will Be on the Other Side.
Customer acquisition becomes a designed, measured, and improving system rather than a series of campaigns. Growth becomes predictable, the founder stops worrying about next month's pipeline, and the business compounds quarter over quarter.
Investment & ROI
Pricing Engineered Around the Value You Create.
Every engagement is sized against the value we believe we can create with you · the fee is always a fraction of the outcome. Four tiers · so the investment matches your stage of business.
Tier 1
Foundations
£5,000 – £15,000
Right for
Pre-startup, startup, and micro-business founders ready to build on evidence rather than instinct.
Typical Value Created
£100K+ in sharper resource allocation and avoided strategic missteps
Engagement
4 – 8 weeks
Target Return
5 – 10× ROI
within 12 – 18 months
Tier 2
Acceleration
£15,000 – £50,000
Right for
Growing SMEs and established small businesses ready to scale a working model into the next revenue band.
Typical Value Created
£500K – £3M in faster execution and pipeline acceleration
Engagement
8 – 16 weeks
Target Return
5 – 10× ROI
within 12 – 18 months
Tier 3
Transformation
£50,000 – £250,000
Right for
Medium enterprises and scale-stage businesses ready to commit to a multi-quarter, organisation-wide shift.
Typical Value Created
£2M – £20M in strategic value through repositioning, model redesign, and growth-system installation
Engagement
3 – 9 months
Target Return
5 – 10× ROI
within 12 – 18 months
Tier 4
Enterprise
£250,000 – £2M+
Right for
Large enterprises, global operators, and complex organisations ready for a multi-year strategic partnership.
Typical Value Created
£10M+ in major strategic initiatives, capital deployment efficiency, and competitive repositioning
Engagement
12 months and onward
Target Return
5 – 10× ROI
within 12 – 18 months
Why We Price This Way
Every engagement is sized around the value we believe we can create with you. The fee is always a fraction of the outcome · typically 10 – 20% of the expected first-year return.
This is how we make sure pricing aligns with results. The conversation is never “what does this cost?” · it is always “what is this worth to your business?” We answer that together in the first call, transparently, and decide the right tier from there.
If we cannot articulate a credible 5–10× return for your specific situation, we will tell you in the first call. That honesty is part of why our clients trust us with the work that matters most.
Why This Conversation Matters
“Every business that has scaled into something meaningful has, at some point, turned customer acquisition from an art into a system. That transition is the moment growth stops being lucky and starts being inevitable.”
A 90-minute structured strategy session · produces a usable roadmap whether you engage further or not.
More in Phase 2