Phase 2 · Strategy & Planning · From Idea to Executable Plan
Business Model
Strategy without a working business model is theatre. The model is where the money is made or quietly lost.
Your business model is the architecture that turns your offer into recurring profit. We design the model · revenue streams, cost structure, channels, partnerships, value flows · so the maths work at the volumes you intend to operate at, not just at the volumes you are at today.
The Pain We Solve
You may recognise yourself in one of these.
Three audience scenarios · because the same service produces a different transformation depending on where you are in the business journey.
Scenario 1
The startup with a great product and no clear model
Customers love the product, but the unit economics do not work yet · and you cannot tell whether scale will fix it or break it harder. The model needs design, not hope.
Scenario 2
The SME stuck at a revenue ceiling
The business has plateaued at a revenue point and adding more people, more marketing, and more product has not moved the line. The ceiling is structural · the model is what limits you.
Scenario 3
The enterprise diversifying into recurring revenue
Your business has historically been project-based and the board wants recurring revenue · but the model to get there has not been designed, only discussed. Without architecture, transformation stalls.
The Impact It Creates
The Moment You Will Feel the Difference.
Unit economics that work at the scale you intend
Recurring revenue and predictable cash flow designed in, not hoped for
Channel and partnership economics aligned to growth, not friction
A model investors can evaluate, board can stress-test, and team can execute
What You Receive
The Specific Deliverables.
Tangible outputs · documented, dated, and yours to keep.
- Business model canvas tailored to your business
- Revenue stream design and pricing architecture
- Cost structure and unit economics modelling
- Channel and partnership economics
- Recurring vs transactional revenue balance plan
- Implementation roadmap and risk map
The Outcome
Where You Will Be on the Other Side.
The business runs on a model that is both profitable at today's scale and scalable to tomorrow's. The team understands why each pound flows the way it does, and leadership operates from architecture rather than intuition.
Investment & ROI
Pricing Engineered Around the Value You Create.
Every engagement is sized against the value we believe we can create with you · the fee is always a fraction of the outcome. Four tiers · so the investment matches your stage of business.
Tier 1
Foundations
£5,000 – £15,000
Right for
Pre-startup, startup, and micro-business founders ready to build on evidence rather than instinct.
Typical Value Created
£100K+ in sharper resource allocation and avoided strategic missteps
Engagement
4 – 8 weeks
Target Return
5 – 10× ROI
within 12 – 18 months
Tier 2
Acceleration
£15,000 – £50,000
Right for
Growing SMEs and established small businesses ready to scale a working model into the next revenue band.
Typical Value Created
£500K – £3M in faster execution and pipeline acceleration
Engagement
8 – 16 weeks
Target Return
5 – 10× ROI
within 12 – 18 months
Tier 3
Transformation
£50,000 – £250,000
Right for
Medium enterprises and scale-stage businesses ready to commit to a multi-quarter, organisation-wide shift.
Typical Value Created
£2M – £20M in strategic value through repositioning, model redesign, and growth-system installation
Engagement
3 – 9 months
Target Return
5 – 10× ROI
within 12 – 18 months
Tier 4
Enterprise
£250,000 – £2M+
Right for
Large enterprises, global operators, and complex organisations ready for a multi-year strategic partnership.
Typical Value Created
£10M+ in major strategic initiatives, capital deployment efficiency, and competitive repositioning
Engagement
12 months and onward
Target Return
5 – 10× ROI
within 12 – 18 months
Why We Price This Way
Every engagement is sized around the value we believe we can create with you. The fee is always a fraction of the outcome · typically 10 – 20% of the expected first-year return.
This is how we make sure pricing aligns with results. The conversation is never “what does this cost?” · it is always “what is this worth to your business?” We answer that together in the first call, transparently, and decide the right tier from there.
If we cannot articulate a credible 5–10× return for your specific situation, we will tell you in the first call. That honesty is part of why our clients trust us with the work that matters most.
Why This Conversation Matters
“Most businesses do not have a model · they have a habit. A proper business model is the difference between a business that compounds quietly into wealth and one that exhausts the founder for a fraction of the return.”
A 90-minute structured strategy session · produces a usable roadmap whether you engage further or not.
More in Phase 2