Visibility Score
How Visible Is Your Business?
Take the 2-minute Visibility Assessment. Get your score on a scale of 1–100 and discover exactly where you stand — from Invisible to Undeniable.
Interactive Assessment
Calculate Your Visibility Score
Answer 20 questions across 5 pillars. Get your score with a detailed breakdown and actionable insights.
Pillar 1 of 5
Brand Awareness
How well known is your brand in your target market?
The Visibility Scale
Where does your business sit on the spectrum?
The market doesn't know you exist. Trapped in the shadows.
You're showing up but not standing out.
The industry is starting to notice you.
You have authority in your space.
The market trusts and follows you.
You ARE the category.
The Event Visibility Map
The journey from no one knowing you to everyone knowing you — powered by events.
Invisible
No one knows youYou exist but the market can't see you. Zero stage presence, no recognition.
Present
You show upYou attend events as a visitor. You're in the room but not on anyone's radar.
Visible
People noticeYou exhibit at expos, have a brand presence. The right people are being directed to you.
Recognised
Industry takes noticeYou speak at conferences, get nominated for awards. Shifting from vendor to thought leader.
Validated
Authority grantedAward winner. Featured in media. Price-shoppers disappear, premium clients appear.
Trusted
People seek youYou host masterminds and VIP dinners. Invited to speak everywhere. Network becomes distribution.
Followed
Market followsYou set the agenda. Partners and investors approach you. Your brand IS the standard.
Undeniable
Everyone knows youInstitutional authority. Global reach. Legacy status. From local obscurity to global dominance.
The 5 Measurement Pillars
Your Visibility Score is calculated across five critical dimensions — each worth 20 points.
Brand Awareness
0–20How well known is your brand? From local obscurity to category dominance.
Measures: Search volume, brand recall, market recognition
Digital Presence
0–20Your online footprint. Website traffic, SEO authority, social engagement, media features.
Measures: Monthly visitors, domain authority, social following
Event Authority
0–20Your physical presence. Events attended, keynotes delivered, awards won.
Measures: Speaking engagements, awards, event-sourced revenue
Network & Partnerships
0–20The strength of your ecosystem. Partner quality, referral revenue, geographic reach.
Measures: Partner count, referral %, inbound requests, countries
Market Trust
0–20Credibility and social proof. Testimonials, pricing power, client retention.
Measures: NPS score, case studies, pricing premium, retention rate
The two fastest ways to move your score
Don't just measure your visibility — engineer it.
Every pillar of your Visibility Score compounds through two channels the B2B Growth Hub runs year-round. One builds your brand visibility from the ground up. The other converts that visibility into recognised authority.
The Brand Visibility Tool
Exhibitions
Exhibitions are the fastest legal way to move a business from Invisible to Visible. A stand puts your brand in the room. A speaker slot puts you on stage. Year-round ecosystem presence keeps the memory warm between shows — so by the time the buying moment arrives, you're the first name recalled.
Pillars this moves
Local · National · Global tiers available · from £3,000
The Brand Authority Tool
Award Nights
Award nights are the shortcut from Visible to Authority, and eventually to recognised Leadership. A shortlisted finalist is seen as serious. A winner is recommended by the market for the next 12 months. A repeat winner becomes the category name buyers trust.
Pillars this moves
Industry awards · speaker opportunities · VIP dinners
One builds the recall. The other cements the credibility. Together they move a business from footnote to category name — which is exactly what a rising Visibility Score looks like in the wild.
Ready to Increase Your Visibility Score?
Book a strategy call and we'll show you exactly how to move from your current score to market dominance.