You do the calls. You don't do the craft.
You've been on the phone for months or years. But you've never sat with the specific voice, listening, questioning, and business-acumen disciplines that separate operator from master.
12-Week Telephone Mastery Academy · The Complete 60-Chapter Transformation
From first-day beginner to elite telephone master.
The telephone is the last remaining commercial channel where a single human voice can compress a six-month buying cycle into a fifteen-minute conversation. But only for the specific kind of person prepared to do the daily work most operators never do. This academy is built on that premise · 60 chapters across 12 weeks · six cascading certification tiers from Associate to Master.
60
Chapters · 12 weeks × 5 days
~180 hrs
Total programme
6
Certification tiers · Associate → Master
SKEHAS
framework fully mapped
The problem
The telephone rewards mastery like almost nothing else.
But mastery is not a weekend course. It's a 12-week transformation for the specific kind of person prepared to do the daily reps most operators skip.
You've plateaued at Setter.
You can book appointments · adequate ones. You can't consistently book high-quality ones that convert. Because you've stopped growing and don't have a specific programme for the next level up.
You know theory · not craft.
You've read the books. You could describe cognitive biases and buyer psychology. But when you're actually on a live call, the theory disappears and the old habits return.
You don't have a certification path.
There's no external standard for what elite looks like · so you have no way to measure whether you're compounding or plateauing. Guessing is not a growth strategy.
Ready to change this?
Enrol Now →Who this is for
Built for the operator committed to the master's path.
Not for tourists. Built for people prepared to run 60 daily reps of deliberate practice.
The serious beginner
You've just started on the phones · or are about to · and you want to install the elite habits from Day 1. Level 1 Associate on Day 5. Level 6 Master on Day 60.
The plateaued professional
You've been an Appointment Setter for 1–3 years. You can feel the ceiling. You want the 12-week academy that takes you from Setter to Master.
The future coach
You want to coach a phone team one day · which means you have to master the craft yourself first. This academy is the coaching-grade foundation.
The transformation
From adequate operator to elite telephone master.
What 60 chapters of daily practice actually change.
Reads a scriptRuns a framework
Adequate voiceFounder-voice register
Books any appointmentBooks qualified appointments
5–15% no-show rateUnder 5% no-show rate
Reactive to objections90 objection responses installed
Ad-hoc listeningLevel-3 active listening
Solo hustlePeer coaching + self coaching
No certificationLevel 6 Telephone Master
Curriculum
6 phases. 12 weeks. 60 daily reps.
Every day carries the same founder-voice rhythm · pullquote · compound arithmetic · Day-N question · sabotage patterns · reflection · non-negotiable standards · daily disciplines · reflection journal · executive scorecard.
01
Phase 1 · Foundation · Weeks 1-2 · Days 1-10
Elite-professional identity · non-negotiable personal standards · the voice. Ends with Level 1 Telephone Associate certification (Day 5) and Voice Baseline (Day 10).
02
Phase 2 · Human Mastery · Weeks 3-4 · Days 11-20
Level-3 active listening · question architecture · rapport · storytelling · DISC + personality profiling · cognitive biases · buyer psychology. Ends with Level 2 Telephone Professional (Day 15).
03
Phase 3 · Business Fluency · Weeks 5-6 · Days 21-30
Anatomy of a business · SME lifecycle · financials + cashflow · cross-functional understanding · B2BGH ecosystem · case studies. Ends with Level 3 Senior Appointment Setter (Day 30).
04
Phase 4 · The Call · Weeks 7-9 · Days 31-45
ICP · research systems · decision-maker mapping · daily prospecting rhythm · pipeline discipline · first ten seconds · voicemail · gatekeepers · first-30-second objections · discovery framework · question sequencing · emotional discovery · discovery-to-proposal bridge. Ends with Level 4 Telephone Consultant (Day 45).
05
Phase 5 · Craft + Close · Weeks 10-11 · Days 46-55
Proposal-to-signature bridge · top 30 Not Interested objections · top 30 Send Me An Email · top 30 Timing Isn't Right · craft-week review · the close is a moment · price + terms negotiations · multi-stakeholder commitment · signed-to-delivered bridge. Ends with Level 5 Excellence Coach (Day 55).
06
Phase 6 · Performance + Graduation · Week 12 · Days 56-60
Peak performance systems · elite career trajectory · building the practice · legacy and contribution · graduation. Ends with Level 6 Telephone Master (Day 60).
07
SKEHAS Framework fully mapped
Skills · Knowledge · Experience · Habits · Attitude · Standards · every one of the six axes measured chapter by chapter across the 60 days.
08
Founder-voice register throughout
Every single day authored to the flagship Day 1 standard · pullquote · compound arithmetic · Day-N question · sabotage patterns · reflection · non-negotiables · daily disciplines.
09
Six cascading certification tiers
Level 1 Associate → Level 2 Professional → Level 3 Senior Setter → Level 4 Consultant → Level 5 Coach → Level 6 Master.
10
90 objection responses installed
The three thirty-response libraries (Not Interested · Send Me An Email · Timing Isn't Right) fully authored across the Craft phase.
11
Reflection journal + executive scorecard
Two disciplines every day of the 60 · turning practice into evidence.
12
Peer coaching + self coaching
Phase 5 and Phase 6 install the coaching disciplines that turn a Master into a coach of Masters.
The full 12-week map is visible in the sidebar from Day 1 · every participant can see the whole arc from the start.
Like what you see?
Enrol Now →How it works
Apply → 12 weeks · 5 days a week → Master certification.
The most demanding telephone-mastery programme available anywhere.
Apply for approval
Enrol Now · we confirm you understand the 12-week daily commitment. Approved within 2 working days.
Access unlocks
Full 60-chapter programme appears in My Training. Full 12-week map visible in the sidebar from Day 1.
5 days a week · 12 weeks
Each day is ~3 hours of learn + practice + reflection. Monday to Friday · 12 consecutive weeks.
Certification tier by tier
Level 1 on Day 5 · Level 2 on Day 15 · Level 3 on Day 30 · Level 4 on Day 45 · Level 5 on Day 55 · Level 6 Master on Day 60. Six graduation milestones · six identity shifts.
What's included
The complete 60-chapter academy.
60 chapters of founder-voice content
Every day authored to the flagship Day 1 standard · not scaffolded, not repurposed · the deepest telephone-mastery content available.
SKEHAS framework fully mapped
6-axis competency map developed and measured every chapter · your growth is visible axis by axis.
Six cascading certification tiers
Level 1 Associate through Level 6 Master · a certification you can list on LinkedIn.
90 installed objection responses
Three 30-response libraries · Not Interested · Send Me An Email · Timing Isn't Right · all fully authored and drilled.
Reflection journal + executive scorecard templates
The two daily disciplines that turn practice into evidence.
Peer coaching + self coaching frameworks
The Phase 5 and 6 disciplines that let you become a coach of Masters.
Outcomes
What Level 6 Telephone Master actually looks like.
60 chapters of daily practice produce a specific, observable identity.
6
Certification tiers earned
Level 1 → Level 6 · six installed identities, each one a demonstrable step up.
SKEHAS
6 axes on the elite side
Skills · Knowledge · Experience · Habits · Attitude · Standards · all six above elite threshold.
<5%
No-show rate
Micro-commitment ladder + assumptive close reduce no-shows to below industry-professional threshold.
90
Objection responses installed
Every common objection has a specific installed response · zero freeze moments on live calls.
L3
Active listening
Level 3 · the deepest level · where you hear what the buyer isn't saying.
1
Founder-voice register
Your voice becomes an instrument · warm-ups, dials, and vocal-health protocols preserve it for a career.
This could be you.
Enrol Now →Why now
60 chapters of compound is a career-length advantage.
The telephone-mastery gap between Level 3 Setter and Level 6 Master is not tactical · it's identity. And identity compounds. Every quarter you delay the 12-week academy is a quarter you're not compounding on the master's identity.
- The operators earning £100K+ from the phone right now installed a version of this identity years ago.
- Every day of scripted operating is a day the founder-voice register isn't developing.
- Level 6 Master is a certification you carry for the rest of your career.
Common questions
Frequently asked questions.
How much time per day?
About 3 hours per working day for 12 consecutive weeks. That's learn + practice + reflection · plus the live-calling application every day.
Do I need existing phone experience?
Preferably yes · at least a few months. But the academy IS designed to bring a serious beginner from Day 1 to Level 6 Master, so committed newcomers succeed too.
Is this only for outbound?
The academy weights heavily to outbound cold and warm calling · appointment setting · discovery · closing. Inbound operators still get the majority of value because listening, voice, questioning, and psychology are transferable.
Do the certifications mean anything outside B2BGH?
Yes · we author the certification content to the standard of external professional bodies. Levels 3 and above are LinkedIn-worthy credentials.
Can I pause between phases?
Yes · life happens. But the daily-compound is a huge part of the design, so continuous is significantly better than paused.
Admin approval required?
Yes · we confirm you understand the 12-week commitment before approving. Within 2 working days.
Refunds?
No refunds once access is granted · admin approval is the fit-check.
Enrol
Ready to earn Level 6 Telephone Master?
One 3-minute application. Approved within 2 working days. Day 1 starts the moment you're approved.
Sign in first · your application is auto-linked to your profile so an admin can review and approve it.
Sign in to enrol →Enrolment goes to the admin queue · typical turnaround 2 working days · you'll get an email as soon as it's approved.