Product Sales Training

Curriculum

Inside the course · 32 modules

Product training that actually produces sellers · not walking brochures.

The programme moves every rep from knowing what a product is (feature-recital) to understanding why a customer buys it (feature → function → benefit → business value → customer outcome). It does that across every product on the roster · 32 products spanning Authority · Events & Publications · Community & Data · Outsourcing · Solutions · Flywheel · Training & Programmes.

The 10-stage backbone is applied to every product · KNOW IT · UNDERSTAND IT · IDENTIFY IT · DISCOVER IT · MATCH IT · ARTICULATE IT · POSITION IT · DEFEND IT · SELL AROUND IT · APPLY IT. Each stage carries 6 activities · one per SKEHAS dimension (Skills · Knowledge · Experience · Habits · Attitude · Strategy). 1,104 activity cells authored across the roster so far.

Certification is per-product · a rep earns Product Sales Certified in the products they demonstrate end-to-end competence for. Certification proves 10 things · what it is · why it exists · who it is for · what problem it solves · when to introduce it · what to ask · how it creates value · why us · what objections to expect · what to recommend next. Full capstone unlocks when all 26 active certifications land.

Includes 18 role-play scenarios across the top 6 products (easy → medium → hard) · a 42-entry playbook of canonical articulations for full-tier products · a peer coach-a-call loop · programme + per-product leaderboards · streaks · and a manager team-authorisation grid so lead-routing can eventually be driven by proven capability.

Sales-focused pedagogy · Product → Problem → Customer → Need → Value → Solution → Conversation → Sale · replaces the traditional Features → Specs → Price → Brochure → Test model. See /my-training/product-training/how-it-works for the full framework.