Random discovery order
A new hire browsing the roster picks products in random order · misses the natural category groupings · struggles to explain cross-sell paths in Week 2.
For new sales team members · one working week to fluency across every B2B Growth Hub product
7 days · 7 chapters · fluency across the entire B2B Growth Hub product family. fluency across the entire B2B Growth Hub product family.
The fastest route from Day-1 unknown-of-the-catalogue to Week-2 conversational-on-any-call. Not a mastery matrix · a bootcamp · one chapter per product category · one working day each · deployable alongside real live-calling from Chapter 1.
7
chapters · one per product category
~7h
total study time · one working week
32
products covered across the roster
4
modules per chapter · fixed rhythm
The problem this solves
New sales hires can name our products. Very few can position them correctly on a live call in Week 1.
The full Product Sales Training programme is a 32-product mastery matrix · exceptional depth · takes weeks per product to complete. What a new hire needs first is FLUENCY · the ability to hold their own on any inbound conversation across the whole family within their first working week. This bootcamp is that fluency layer.
The 30-second explainer gap
Reps can read a brochure but can't compress each product into 10, 30, and 120-second versions · lose the corridor conversation and the boardroom Zoom equally.
Attribution + boundary confusion
'What does Lead Generation actually deliver?' · 'Is Sales Outsourcing an SDR?' · 'Where does Marketing Outsourcing end and Advertising begin?' · fluency answers all three cleanly.
Handoff paralysis
Rep sells one product · doesn't know which product it hands off to · deal stalls at the boundary. Fluency across categories fixes this in the same conversation the deal is happening in.
Ready to change this?
Enrol Now →Who is this for
New sales team members · account managers picking up the roster · anyone client-facing at B2B Growth Hub.
Not for someone who wants deep mastery of one product · that's what /my-training/product-training exists for. For someone who needs to be genuinely useful across the whole family fast.
Day-1 new hire
Onboarding into a client-facing sales role · needs to answer any inbound in Week 1 without hedging.
Account manager expanding scope
Already sells 2-3 products · needs to widen to the whole roster so cross-sell isn't a dead-end.
Manager coaching new hires
Wants to know what 'fluency' actually looks like so they can measure and coach against it.
Existing rep switching category
Was strong on Events · moving to Solutions · needs the fluency layer before the mastery layer.
The before → after
From 'let me get back to you on that' to 'here's exactly what we do, who we do it for, and what happens next'.
'I'll need to check what's included in that tier'Names inclusions · exclusions · pricing bands in the moment · without hedging
'That sounds like something for our other team'Positions the right B2B Growth Hub product cleanly · offers a handoff or a bundle
'Um · yes we do lead generation'Distinguishes Lead Gen · Sales Outsourcing · Marketing Outsourcing on the fly
Reads from the brochure verbatim10-second, 30-second, and 2-minute versions rehearsed for every category
One-off product pitch · no cross-sellNames the adjacent product before the buyer has to ask
Panics at 'what makes you different?'Positions vs alternative · vs do-nothing · vs do-it-in-house · without a script
What you'll learn
7 chapters · one per product category · same 4-module rhythm.
One chapter per working day · under an hour and a half each · rehearsable alongside real live-calling from Chapter 1.
01
Chapter 1 · Authority
Sponsorship · Speaking · Judging · Expert Panel. The credibility-building family · how buyers become recognisable voices in their category.
02
Chapter 2 · Events & Publications
Award Nights · Exhibitions · Magazine Publishing · Meet the Minds. The rooms and pages where B2B buyers pay attention.
03
Chapter 3 · Community & Data
Community Explorer · Community Insights. The datastore behind every campaign · buyers, signals, GDPR.
04
Chapter 4 · Outsourcing
Sales · Marketing · Advertising · Promotions · CS · HR · Lead Gen. Done-for-you across 7 go-to-market functions.
05
Chapter 5 · Solutions
Blueprint · Startup Growth · De-Risking · Backbone · Mid-Market · Enterprise · Legacy · Procurement. Stage-of-business packages.
06
Chapter 6 · The Flywheel
Roadmap · The Bridge · Ecosystem · Authority. The four pillars every product ladders into.
07
Chapter 7 · Training & Programmes
21-Day Challenge · Appointment Accelerator · Category Sponsorship. The structured education products reps also need to sell.
Every chapter follows the same 4-module rhythm · Overview + Who buys what · Positioning + Value · Cross-sell + Adjacent products · Live Practice + Handoff.
Like what you see?
Enrol Now →How it works
One chapter per working day · one working week to fluency.
Designed to run alongside real live-calling so the fluency compounds against real conversations · not just simulated ones.
Chapter 1 · Authority
Open with the credibility family · the products every buyer recognises the language of. Under 60 minutes.
Chapter 2 · Events & Publications
Add the rooms and pages · the physical + editorial inventory that carries every campaign.
Chapter 3 · Community & Data
Learn the datastore · signal-based versus title-based targeting · GDPR positioning.
Chapter 4 · Outsourcing
The biggest category by product count · 7 done-for-you services · boundary rules for each.
Chapter 5 · Solutions
Stage-of-business packages · match buyer maturity to the right Solution · avoid over-scoping.
Chapter 6 · The Flywheel
The 4-pillar meta-framework · every product ladders into a pillar · pillar-first pitching.
Chapter 7 · Training & Programmes
Our own catalogue speaks about us · learn to sell the training programmes B2BGH runs.
What's included
Everything you need for one week to fluency.
7 chapters × 4 modules
One chapter per product category · fixed 4-module rhythm across every chapter · ~7 hours of learning + practice.
10/30/120-second explainers
Every chapter includes rehearsable pitches at three lengths · so you can meet any conversation window.
Cross-sell maps
Which products naturally hand off to which · so you never leave a bundle on the table.
Handoff drills
Live-practice scripts for the boundary conversations (Lead Gen → Sales Outsourcing · Blueprint → Bridge).
Deep-dive links
Every chapter cross-links into the full Product Sales Training programme when you want to move from fluency to mastery on a specific product.
Manager rubric
A simple 3-item fluency check managers can run at the end of Week 1 to sign a new hire off as 'conversationally ready'.
What you'll leave with
Fluency across every B2B Growth Hub product · demonstrated · not implied.
Not certification · that's the deeper Product Sales Training programme. This is conversational fluency · the layer that comes first · earned by Friday.
32
Products covered
Every product in the roster gets touched · nothing left unmentioned.
10s / 30s / 2m
Three-length pitch
Every category rehearsed at three time-windows so no conversation catches you flat-footed.
3+3
Discovery + objections per category
Three discovery questions and three objection responses that work across the whole category.
Week 2
Live-call ready
By the start of Week 2 you can hold your own on any inbound and route deliberately on any cross-sell.
This could be you.
Enrol Now →Why now
The mastery matrix is deep · fluency is the layer that comes first.
Product Sales Training is a 32-product × 10-stage mastery programme. It's the right depth for a rep committing 8 weeks to become genuinely expert on the whole family. But you don't have 8 weeks before your first live-call. You have five working days. This bootcamp is those five days · then you go deep at the pace your calendar allows.
- Complementary to Product Sales Training · not a replacement
- Every chapter cross-links into the mastery programme for that category
- Manager sign-off at Week 1 · then choose which products to master first
- Rehearsable in ~45-90 minutes per day alongside real live-calling
Common questions
Questions we hear from new hires and their managers.
How is this different from Product Sales Training?
Product Sales Training is a 32-product × 10-stage mastery programme · takes weeks per product. This bootcamp is the fluency layer · one week · category-first · designed to make you conversationally ready across the whole roster before you go deep on any single product.
Do I need to complete Product Sales Training after?
Not required · recommended for products you'll be pitching regularly. The bootcamp gives you fluency to route deliberately · Product Sales Training gives you certification to close confidently. Do both in the order that matches your caseload.
Can I do this in less than a week?
Yes · the chapters are self-paced. Reps have completed the full 7 chapters in 3 days when they were on standby between live calls. The one-per-day cadence is a suggestion · not a limit.
Is there certification at the end?
This is a fluency bootcamp · not a certification programme. Manager sign-off at Week 1 is the informal 'conversationally ready' check. Formal certification per product lives in the Product Sales Training programme.
What if my role only touches 2 categories?
Still do all 7 · fluency across the whole family is the point. You'll answer cross-sell questions cleanly even for products you don't sell yourself · and hand off deliberately when the fit isn't yours.
Refunds?
This bootcamp is included for every SALES role · no separate fee · managers can enrol their reports directly.
Enrol
Ready to become conversationally fluent across the whole product family in one working week?
Chapter 1 opens with Authority · runs in under 60 minutes · rehearsable alongside your first live calls today.
Sign in first · your application is auto-linked to your profile so an admin can review and approve it.
Sign in to enrol →Enrolment goes to the admin queue · typical turnaround 2 working days · you'll get an email as soon as it's approved.