Businesses spend enormous time trying to win, retain, sell to, communicate with and understand customers. But there is another question that can completely change the relationship:

What has your customer achieved?

And perhaps you played a part in that journey.

A Customer Recognition Programme gives your organisation a structured way to identify, celebrate and, where appropriate, put forward deserving customers, clients, members or partners for relevant recognition opportunities.

It changes the relationship from:

"What can we sell to them next?"

to:

"What can we celebrate with them?"

It can include Award nominations where relevant and where the rules allow. But the product should be positioned much more broadly.

A Customer Recognition Programme helps an organisation:

1. Step 1

   Discover

2. Step 2

   Understand

3. Step 3

   Recognise

4. Step 4

   Nominate

5. Step 5

   Celebrate

6. Step 6

   Share

7. Step 7

   Continue

the achievements of the people and organisations it serves.

The central idea is simple: your customer has a story too.